Piper Heidsieck presents its Cuvée Brut in a limited edition gift box, honouring the Lunar New Year and the House’s history with East Asia. This special box celebrates the Year of the Tiger and pays homage to the national colour of the Middle Kingdom.

Celebrated all over the world, the Lunar New Year is one of the most important events for the East Asian community. To mark the occasion, Piper Heidsieck pays tribute to its shared history with the imperial court of China. When in 1785 in France, Florens Louis Heidsieck founded the house of the same name and presented its champagne to Queen Marie Antoinette, she was captivated. The tone was then set in aristocratic circles 14 royal courts were delighted to serve Piper Heidsieck champagne between the 18th and 19th centuries, including the imperial court of China Since 2015 Piper Heidsieck has been granted a Chinese trademark by the trade department in order to protect the brand.

Surprisingly translated as ‘snow white’, this interpretation refers to the delicate effervescence that forms when serving a glass of Piper Heidsieck

LUCKY COLOURS

Piper  Heidsieck’s iconic red colour has made the brand instantly recognizable all over the world It also echoes the national colour of China A true icon of Chinese history and a symbol of happiness, good luck and peace, red is also the colour of celebration at the Lunar New Year.

Gold, also highly symbolic in the brand’s identity, is equally symbolic in Asia where it is associated with prosperity and grandeur.

Piper Heidsieck is celebrating the Year of the Tiger, clearly portrayed on each side of the box Strong emblems of East Asian culture are as well represented cherry trees in blossom and the peacock, esteemed for its beauty and dignity.

With this limited edition gift box, Piper Heidsieck is committed to the spirit of celebration and sharing with the East Asian community in France and around the world Piper Heidsieck presents its Cuvée Brut in a limited edition gift box, honouring the Lunar New Year and the House’s history with East Asia. This special box celebrates the Year of the Tiger and pays homage to the national colour of the Middle Kingdom.

Available at Dubai Duty Free, Hong Kong Duty Zero, Heinemann Frankfurt, Istanbul and Amsterdam airports, DFS Macau, Lagardere Paris Charles de Gaulle and Paris Orly.

Cuvée Brut is an emblematic multi vintage champagne, crafted from a blend of more than 100 crus sourced from 3 grape varieties of Champagne Piper Heidsieck Cuvée Brut boasts a fresh, elegant and harmonious profile Its nose offers delicate notes of pear, white peach, citrus and orange blossom The palate also reveals aromas of toasted bread, fresh almonds and mint.
Cuvée Brut is an emblematic multi vintage champagne, crafted from a blend of more than 100 crus sourced from 3 grape varieties of Champagne Piper Heidsieck Cuvée Brut boasts a fresh, elegant and harmonious profile Its nose offers delicate notes of pear, white peach, citrus and orange blossom The palate also reveals aromas of toasted bread, fresh almonds and mint.