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POLA brings B.A brand to travellers with first airport duty-free counter outside Japan

POLA brings B.A brand to travellers with first airport duty-free counter outside Japan

POLA has opened its first airport duty-free store outside Japan at The Shilla Duty Free Changi Airport Store bringing the B.A product line to travellers for the first time.

POLA’s Counter At The Shilla Duty Free Changi Airport Store

POLA Counters are centred around POLA’s top-of-the-line brand “B.A” and are decorated primarily in the carefully thought-out “black” design, which represents the brand’s innovative spirit. The design was created by advancing traditional styles further and creating a modern, sophisticated, and luxurious space.

The counter design at The Shilla Duty Free Changi Airport Store follows the design at department stores, extending the brand’s unified look and theme, however, at the same time, this design also aims to match the travel retail environment so that customers can quickly see and enjoy the product range and best-sellers even during their short stay in the stores. The travel retail counters provide customers with the POLA brand experience even in a busy environment.

The counter will be open at The Shilla Duty Free Changi Airport Store at Terminal 2.

Singapore Changi Airport serves as a regional hub, making The Shilla Duty Free Changi Airport Store a strategic and choice destination for POLA to reach out to the larger markets in the ASEAN region. In partnership with The Shilla Duty Free Singapore, the leading travel retailer known to redefine shopping experience with experiential and quality offerings, POLA will accelerate efforts to open new stores primarily in ASEAN countries so as to further increase the brand presence and expand travel retail business outside Japan.

POLA’s most prestigious brand B.A – Aging care product line

POLA’s top-of-the-line “B.A” has progressed continuously by utilising the company’s latest technology since their launch in 1985, all with the aim of realising POLA’s corporate philosophy of “creating everlasting happiness among people and communities wishing for beauty and health.” The annual sales of the B.A series have surpassed 40 billion yen, and the brand awareness has been increasing rapidly in Asia, mainly in China.

The sales for POLA’s travel retail business are driven by the B.A brand, such as B.A Lotion, B.A Wash, and B.A Eyezone Cream.

POLA’s Travel Retail Business

“We are certain that opening our new store at The Shilla Duty Free Changi Airport Store, which is the biggest hub airport in Asia, will be a great step toward increasing POLA’s brand presence,” said Tamotsu Sato, the director of POLA’s Global Business Division. “The new store will be an important step for POLA to strengthen our brand presence in the global market and further expand our business.”

“The Shilla Duty Free is thrilled to welcome POLA in The Shilla Duty Free Changi Airport Store, which we believe will delight travellers with its one-of-a-kind brand experience that introduces innovative products and personalised beauty service in a modern and inviting space,” said Jeff Lee, Managing Director of The Shilla Duty Free Singapore. “The partnership with POLA is in line with our dedication to give travellers easy access to experience coveted brands, and also adds to our exciting umbrella of beauty offerings.”

RETAIL PRICES

Prices reflected are correct at the time of publication.

 B.A Lotion SGD 246
 B.A Wash SGD 123
 B.A Eyezone Cream SGD 221

POLA products also available for purchase at iShopChangi from September 2019.

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