As a tribute to Porsche Design’s founder Professor Ferdinand Alexander Porsche, the Eternal series goes back to the origins of Porsche Design.

The lifestyle brand’s DNA is defined by by the constant search for the best possible solution, which perfectly combines the most purist design with a maximum of functionality. It is this passion for innovative materials and refined technologies which defines the new Porsche Design collection, which celebrates excellence and represents new standards and trends across two ranges: The Eternal Series, The Cyber Tec Series and The Hexagon Series.

The Eternal Series

As a tribute to Porsche Design’s founder Professor Ferdinand Alexander Porsche, the Eternal series goes back to the origins of Porsche Design. It is inspired by the P’8508, a unisex top seller of more than 10 years. Following the Bauhaus principle “Less is More”, one of the brand’s credos, the series combines a linear and purist design with equable shapes to create a piece for everyday use. The structure of the frame is made of long-lasting and durable stainless steel.

Modern colour combinations perfectly merge the brand’s original search for functionality with the most contemporary design.
The Eternal series comprises of 2 sunglasses models, the round-shaped P’8969 and the P’8970 boasting a Squared Aviator design.

The Hexagon Series

The Hexagon Series is inspired by the hexagonal screws of the Porsche 911 motor block, thus translating the brand’s DNA – passion, performance, and motorsport – into eyewear. The front is made of 100% titanium and characterized by the core element of the series: four hexagonal screws that are attached by hand to give stability to the frame and to underline the precision of the production. The purist design of the series emphasizes the perfect match between performance and functionality, perfectly expressed by the ultra-light and adjustable high- performance RXP ® temples, which guarantee the perfect wearing comfort. The Hexagon Series comprises the two sunglasses P’8971, boasting an Aviator design, and P’8972 sporting a Panto style silhouette with a double bridge.