Prada Beauty introduces a sought-after counter in Dubai Duty Free at Dubai International Airport. The boutique will debut a new beauty line featuring the iconic brand’s contemporary range of fragrances, skincare and makeup.


PRADA RETHINKS BEAUTY:

Prada has pushed the boundaries of creativity, reinvention, and pioneering fashion since 1913. Now, thanks to L’Oréal’s launch of Prada Beauty in August 2023, with its avant-garde vision and free-thinking outlook, Prada is opening new perspectives on creativity, imagination and personal reinvention.

The brand’s new makeup and skincare lines are powered by tech and inspired by Prada’s covetable fashion archive. Through the reinvention of Skin and Color, Prada Beauty offers a new range of possibilities for self-expression with a selection of cutting-edge products, textures, and active ingredients. Reimagining Skin through the lens of adaptation, the Augmented Skin range leverages the power of adaptive skin technology to strengthen the skin’s natural ability to restore, regrow and regenerate.

Rethinking reinvention as the new self-expression, Prada Color showcases an eclectic range of colors and textures drawn from the brand’s fashion archive. The refillable range covers eyes and lips and provides a powerful expression with versatile fashion-curated colors and smart textures. Working together, both the skincare and makeup collections reconcile minimalism and maximalism; sophistication and playfulness; simplicity and versatility, drawing on brand heritage and technology for formulas and packaging that bring luxury and responsibility into harmonious conversation that is unmistakably Prada.

Every element of the Prada Beauty collection is informed by a commitment to eco and skin-friendly principles, from the packaging to the formulas, with the addition of precise shapes, stylish colors, and superior materials.

A PRADA BEAUTY BOUTIQUE AT DUBAI DUTY FREE:

Dubai Duty Free provides the perfect backdrop for Prada’s contemporary and pioneering take on beauty. The doors have opened on February 9th, 2024, and will last until May. The inaugural open counter in Dubai Duty Free has been unveiled in the iconic Prada green, inviting customers to explore the full selection of Prada Beauty’s makeup, skincare, and fragrances at the popup boutique.

BEAUTY UPGRADED:

Going beyond the brand’s vision of luxury and functionality, Prada’s beauty-tech services combine human expertise with powerful technology to offer groundbreaking makeup and skincare analysis.

PRADA SKIN DECODERTM: PERFECT SKIN DECODED:

Combining the physical and the digital, Prada’s innovative new skin diagnosis device Prada Skin Decoder provides an advanced analysis of skin to reveal your true skin tone. Developed in collaboration with L’Oréal Research and Innovation, the cutting-edge device uses advanced algorithms powered by AI, and embeds neural networks, machine learning and visualizations to assess numerous skin parameters. The diagnostic tool assesses the state of your skin, while providing tech-based insights and advice to optimize the skin through Prada’s adaptation-driven formulas.

PRADA COLOR EXPLORERTM: EXPLORE AN ECLECTIC RANGE OF OPTIONS:

A virtual makeup try-on service featuring the Prada Color catalogue in full, the Prada Color Explorer provides enhanced customization options for a fresh expression of Prada’s eye and lip colors. This beauty tech service invites you to explore and experiment with your Prada look of choice to showcase every shade of you.

PRADA BALM:

Prada Balm is a lip-optimizing formula with a universal Prada-Green shade and a natural matte finish. Worn alone or as the optimal primer underneath Prada Monochrome lipcolor, the balm enhances the natural look of the lips with bifidus extract and jojoba oil to provide moisturization and durable care.

PRADA MONOCHROME SOFT MATTE BUILDABLE WEIGHTLESS LIPCOLOR:

With a textured bullet that mirrors Prada’s iconic Re-Nylon fabric, the Soft Matte Buildable Weightless Lipcolor offers adjustable, buildable coverage. 12 luminous matte colors are formulated with a white base to recall the luminosity of the Prada Re-Nylon in soft, diffused colors that flatter all skin tones.

PRADA MONOCHROME HYPER MATTE DURABLE WEIGHTLESS LIPCOLOR:

With a textured bullet that resembles Prada’s signature Saffiano leather, the Hyper Matte Durable Weightless Lipcolor offers one-stroke payoff with up to 10-hour wear. 12 profound colors are formulated with a black base to reproduce the Saffiano leather’s high-density color depth and a sophisticated matte finish that suit all skin tones.

On top of the novelties on Skincare & Makeup, Prada Beauty offers in Dubai Duty Free the brand’s complete range of fragrances: Prada Paradoxe, Prada Luna Rossa, Prada Les Infusions and Prada Olfactories. Prada fragrances unveil various possibilities to explore and express the multidimensions of one’s identity.