Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends.


Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation.

Spring Summer 2024 Prada Runway collection

Inspired by the concept of fluidity showcased in the SS24 Fashion show, the new Prada sunglasses are defined by lightweight frames and minimal, futuristic design.

Discover the Prada Runway advertising style

A sense of fluidity framing the human, the sunglasses from SS24 fashion show evolve in a unique frame combining floaty lenses with wavy light temples.

Discover more from the SS24 Prada Eyewear collection at World Duty Free.