Prada turns on the shiny switch again in a new campaign for the resort / cruise 2019 collection.

Prada has unveiled the latest strand of its 365 campaign for the resort 2019 season. A full assortment of clothes, shoes, bags, eyewear – even huge hats – get an airing in the stylish campaign which features looks from the Resort show (see film below).

Photographed by Willy Vanderperre, the cast includes Sora Choi, Daan Duez, Freja Beha Erichsen, Maaike Inga Felderhoff, Lineisy Monteiro, Julia Nobis, Tae Min Park, David Van Brusselt, Mats Vandenbosch Van Mil and Anok Yai. Print images and video focus on a brightly lit, iridescent set with the juxtaposition of retro and future styles. Olivier Rizzo styles the shoot with creative direction by DJA.

An array of references, from within and outside of Prada’s historical innovations, make up #PradaResort19. See the full collection here.