Prada hits the travel trail for Spring

Prada hits the travel trail for Spring

Prada teams up with Willy Vanderperre again for a stunning spring-summer 2017 campaign, based around five travelling themes…

Instead of exploring one theme, the Italian label says it has set out to highlight five different visual identities.

The advertisements combine these travel themes under titles such as – Pathways, Frontiers, Stations, Exits and Terrains. Models Saskia de Brauw, Giedre Dukauskaite, Amanda Murphy, Kiki Willems, Kris Grikaite and Jing Wen amongst others appear in the shoot and film.

Styled by Olivier Rizzo, there is also an accompanying film showing off the collection’s eclectic styles. From geometric prints to feathered coats and large clutches, the Prada woman has a lot to choose from this season.



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