Prada Beauty has unveiled a new Parisian counter in Charles de Gaulle airport, highlighting the multi-axis brand’s diverse and avant-garde range of fragrance, skincare and makeup products.


ELEGANT, CREATIVE AND FREE-THINKING: PRADA RETHINKS BEAUTY

Since 1913, Prada has been creating dialogue and challenging conventions, signalling new changes with radical elegance, intellectual purity, and unrestricted creative experimentation.

Today, Prada rethinks beauty. Reimagining existing definitions and expectations, Prada proposes a free-thinking, avant-garde vision of beauty activated by tech and creativity. Skin and Colour are redefined through their intention, characterization, and expression to open new perspectives and possibilities of self-reinvention that is timeless, yet always evolving.

CHARLES DE GAULLE AIRPORT, PRADA’S NEW BEAUTY DESTINATION IN PARIS

Located in Terminal 2E, Prada Beauty’s new counter is dressed in the emblematic Prada green and offers visitors an open invitation to discover the Prada Beauty world. A dedicated backwall showcases the Prada Paradoxe collection, as well as all of Prada’s iconic fragrances. In the centre of the corner, a beauty table enables visitors to interact with all the skincare and makeup products, with a focus on lipsticks and foundations.

TWO INNOVATIVE RANGES FOSTERING A JOURNEY OF SELF-DISCOVERY

Prada Beauty introduces Skin and Colour, two emblematic lines that reimagine beauty categories. The Colour range, which covers eyes and lips, plays on the paradox by offering maximum expression with minimum effort thanks to versatile, fashion-curated colours and smart textures.

The skin range, from cleanser to foundation, is designed to help skin adapt quickly to changing environments, providing immediate benefits and long-lasting care. Sophisticated and playful, simple yet versatile, Prada Skin and Colour draw from both Prada’s rich heritage and technological innovation to create formulas and packaging that combine luxury and responsibility in a harmonious way.

ECO-FRIENDLY PACKAGING

Prada is rethinking beauty responsibly. The collections across Skin, Colour and Fragrance feature eco-designed packaging and skin-conscious formulas. An intuitive refill mechanism minimizes the environmental impact of the products while guaranteeing a quality customer experience.

PRADA’S ICONIC FRAGRANCES

Along with the new skincare and makeup products, the counter also displays the brand’s full range of fragrances. A Prada fragrance is always designed as a powerful layering of seemingly contradictory elements, harmonizing notes of heritage and innovation. The collections of Prada Paradoxe, Luna Rossa, Les Infusions and the Olfactories offer a complete range of olfactive possibilities for exploring the many different dimensions of personal identity.