Qatar Airways treats premium flyers with Bric’s luxury amenity kits

Qatar Airways treats premium flyers with Bric’s luxury amenity kits

BRIC’S has signed an exclusive, three-year partnership with award-winning airline Qatar Airways, to provide new amenity kits to complement its First Class and Business experience.

BRIC’S has designed two bespoke premium amenity bags inspired by their world-famous suitcase collections and the brand’s mission to create products that match fashion & function.

The First Class amenity kit is a stylish reproduction of the highly successful and elegant Bellagio Collection. The rigid, miniature cases are in tune with the brand’s core travel collections, featuring high-tech, lightweight, resistant shells accented with genuine tobacco-coloured Tuscan leather trim and contrast stitching. The colour combination of the cream shell and tobacco leather epitomises itself as a jewel of inspiration for travellers who can enjoy the refined design of the product, the influence of Italian style and the significance of innovation as well.

The Business Class amenity kit is a refined reproduction of the well-known Sintesis Collection, distinguished by its asymmetrical and curved shape. Its soft lines are attractive and appealing to the eye and to the touch, enhancing an already unique and privileged travel environment.

All amenity kits come in four colors: black, grey, burgundy and cream, with full grain leather inserts paired with a high-tech shell designed with contrasting stitching accents, with tobacco color trim.

A new autumn range of limited edition amenity kits from luxury luggage brand BRIC’S have made the debut on board Qatar Airways flights for passengers flying in First Class and Business Class. Bric’s limited edition luxury amenity kits come in a selection of four colors for autumn – yellow, navy blue, blush and tan.

The amenity kits also exclusively feature skincare products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company, including lip balm, hydrating facial mist and City Cream anti-ageing moisturizer in Business Class, with the added Night recovery cream for First Class kits.

BRIC’S is proud to be part of Qatar Airways’ launch of the incredible Qsuite, a new Business Class experience, to the world’s media and travel trade leaders during ITB Berlin, the world’s largest travel trade show. Qatar Airways ushered in a never-before-seen standard in Business Class travel with their customizable private suites, named Qsuite, reshaping expectations for global business travelers.

BRIC’S timeless elegance and craftsmanship pair perfectly with the distinctiveness of the bespoke Airline, Qatar Airways: the two brands have a passion for innovation and exclusivity, for high performance and harmonious shapes, and for beauty and soul. These enhancing attributes of the brands will certainly enrich the traveler experience during their time on Qatar Airways and beyond.

In April, during WTCE Hamburg (World Trade Catering & OnBoard Services), Qatar Airways has been awarded with several prizes and, among them, best Amenity kits Female and best Amenity kits Business Class offer, both featuring Bric’s. These luxurious products were developed in conjunction with and supplied by leading travel amenities & partnering company Formia.

Attilio Briccola, BRIC’S Chief Executive Officer, stated: “We consider Qatar Airways as the best airline to partner on the amenity kit project. Our motto is Made in BRIC’S, where fashion meets function and elegance meets innovation. In our company, we consider the quality of our products the main and most important topic, that helps us to retain our loyal consumers. We are honored to share our values with Qatar Airways, such a premium and prestigious airline and to be part of their great passenger travel experience.”

Qatar Airways Senior Vice President of Customer Experience, Mr. Rossen Dimitrov, said: “We choose to partner with these brands because they represent quality, with a true understanding of how their products elevate the experience for every customer. We choose to work with the best in order to complement the personalized on-board service our passengers should expect on every Qatar Airways flight. We have been consistently recognized for our best-in-class product and service, and we will continue to seek ways to always improve and stay a leader in the minds of our customers.”

Commenting, FORMIA Managing Director, Roland Grohmann said: “We are absolutely delighted to bring these kits on board Qatar Airways. It is a particular pleasure to have found the perfect match between this leading airline and brands such as Bric’s and Monte Vibiano, a move that marries quality, innovation and style with customers’ satisfaction leading the way through. These reusable hard cases will again set a new standard for amenity kits, becoming a collector’s item for every premium traveller onboard of Qatar Airways.”



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