Qatar Duty Free (QDF) has brought the South of France to Hamad International Airport (HIA) by unveiling the new ‘Maison de Parfum’ Pavilion by Dior, featuring the private perfume collection.
Passengers departing, arriving or transiting through HIA will be transported to the Dior perfume laboratory in Grasse, France, where they will discover the origins of Parfum Christian Dior’s craftsmanship, QDF has said in a statement.
The brand’s full fragrance catalogue will be on display, with specific focus on male and female fragrance best-sellers, including Sauvage, Dior Homme, Miss Dior and J’adore.
QDF senior vice-president Luis Gasset said, “QDF provides passengers with the latest premium services and a variety of products available across all of QDF’s outlets in HIA’s main departure terminal. The exclusive Dior Pavilion will enhance passengers’ experience while shopping, giving them the opportunity to try technology by being transferred to Grasse gardens in France through virtual reality and enjoy the customisation or the personalisation of their purchases with special engraving and wrapping services.”
This is the third consecutive year that QDF has collaborated with Parfums Christian Dior to create a “unique and luxurious experience” for passengers travelling through HIA, the statement notes, stressing that the Dior Pavilion has received “amazing feedback from customers” for the last two years. In 2015, the pavilion featured a ‘Bed of Roses’ installation displaying 6,000 hand-planted flowers, while last year it featured a 180sqm animated Dior Les Parfums installation inspired by the ‘Rose de Mai’.
QDF is a leading duty free operator in the Middle East, offering its customers an “extensive range of leading international luxury brands catering to discerning passengers’ desires”, including Moncler, Bally, Burberry, Coach, Hermès, Hugo Boss, Rolex, Bulgari and Harrods, the statement adds.
Copyright The Duty Free Hunter 2019