Ray-Ban has teamed up with DJ Nina Kraviz to re-introduce an iconic style from the Ray-Ban archives – the feminine cat-eye, first seen in the 60s, and now renamed “Nina”.
In June this year, Ray-Ban launched Ray-Ban Studios, a creative hub that celebrates self-expression as a display of individuality. It’s a content creator where artists can share their life stories. They can share with us how they stay loyal to their genuine selves, nurturing what their heart beats for, in a world that so often pushes us to forget who we are and urges us to conform.
Ray-Ban Studios also includes the brand’s first-ever product collaborations with artists. Moscow based artist, Nina Kraviz, is the second to be featured through Ray-Ban Studios, presenting the limited edition capsule collection “Nina” of 300 pieces per two styles, launching on 10th September. The styles will be available on Ray-Ban.com and in selected Ray-Ban stores.
THE 2018 RAY-BAN STUDIOS CAMPAIGN: FEEL YOUR BEAT
Ray-Ban Studios Feel Your Beat gets up-close and personal with musicians, offering a rare backstage glimpse into their life, sound and style. Not only does it intimately explore the inspirations and work of the artist, it’s a celebration of Ray-Ban’s authentic connection to music and the brand’s pursuit of individualism.
THE COLLABORATION: NINA KRAVIZ
Siberian-born DJ, producer, singer-songwriter and label owner Nina Kraviz is one of the most revered DJs in the international electronic scene. Her unconventional journey into music began in her hometown of Irkutsk, with late-night sessions plugged into radio network Europa Plus, discovering otherworldly sounds and scenes. A move to Moscow followed, where – in a double life of sorts – she studied as a dentist by day, produced music at night and played in clubs at the weekends. In 2009, her track ‘Voices’ was released by renowned house label, Underground Quality, putting her first foot forward on the international music map. Today her influence extends far beyond her own records; she helms two labels, трип (pronounced Trip) and GALAXIID, has remixed acts including like Franz Ferdinand, Mount Kimbie and St. Vincent, and is a highlight of the global festival circuit.
‘Music is like a time machine’, she says, ‘and when it comes to making music, the only time that exists is now.’ In the second phase of Feel Your Beat, Kraviz has re-introduced an iconic style from the Ray-Ban archives – the feminine cat-eye, first seen in the 60s, and now renamed “Nina”. Inspired by the retro style of French and Italian women, the vintage classic is thoroughly brought up-to-date with the Havana tortoise-shell frame, flat lenses and two Limited Edition colourways.
Nina x Orange Safari – RB4314N 12693F
Channelling her experimental approach to music and art, Kraviz selected a light blue, gradient lens with the speckled Beige Havana frame. The orange temple is an unexpected, decidedly retro take on the vintage classic. The Ray-Ban Studios signature logo pops on the orange temple.
‘I love things being special, authentic and unique. I have always dreamed of making my own sunglasses.’
Nina x Eye Green – RB4314N 12703L
This statement style reflects Kraviz’s own artistic style and sensibility. The washed yellow lens is starkly contrasted to the green temple. The yellow Havana frame further enhances the vintage-inspired look. The exclusive Nina Kraviz branding marks the inside of one temple tip, pairing with the Ray-Ban Studios signature logo on the other.
‘When I realised that the cat-eye shape sunglass would return with my name on, it made me very proud.’ ‘When I hear a proper beat, I’m alive.’ Feel the beat. Enter Ray-Ban Studios.