Ray-Ban has opened its first-ever store at Dubai International’s (DXB) Terminal 3. This is the second Ray-Ban store in the world to introduce an engraving machine capable of customising not just the cases, but the frames as well, allowing customers to add a personal touch to their eyewear.
The store’s grand opening was held to coincide with DXB’s 64th anniversary. To mark the occasion, Ray-Ban has released a dedicated collection as part of its Ray-Ban Change collection, featuring transitioning lenses that adapt to light conditions. Each piece in the collection is engraved with a unique number from 1 to 64, and the frames incorporate the airport’s signature branding colours, making them a true collector’s item for travellers passing through DXB.
Shoppers will also be able to find an assortment of Ray-Ban’s most iconic styles, including Aviator, Wayfarer, and Clubmaster, the Ray-Ban x Scuderia Ferrari range, as well as the latest Ray-Ban Reverse collection, inside the store – including the Middle Eastern special and limited-edition models of the latter.
Enrico Camassa, general manager of EssilorLuxottica Chalhoub Retail, commented: “We are thrilled to bring Ray-Ban’s distinctive design and innovation to Dubai International, a premier travel hub and the world’s busiest airport in 2023 in terms of international traffic. This new store provides a unique shopping experience for travellers, offering them the opportunity to explore Ray-Ban’s iconic collections while personalising their purchases with our exclusive engraving machine. It is a true milestone for Ray-Ban in the travel retail space.”
