Fashion Box – a leading global premium denim and casual-wear group, parent company of the Replay brand – has signed an agreement with Bric’s – the renowned luxury and designer luggage brand – to create and distribute a collection of coordinated luggage and travel accessories.
The exclusive worldwide licence will last 4 years, and will include the launch of the first BRIC’S REPLAY Fall/Winter 2025 collection, starting in August 2025, in high-end retail shops, in Replay flagship stores, and online: www.replayjeans.com and www.brics.it .
The BRIC’S REPLAY collection is a special edition of selected items inspired by BRIC’S iconic and best-selling X-Collection, made of recycled fabric. It includes soft trolleys, a weekend bag, an underseat backpack, handbags, and other travel items.
All items are available in two colour variants: camouflage with orange lining, or sand-wood with teal blue lining.
The collection stands out for its identifiable branding: Replay’s iconic triangle denim label, customised R-shaped pull-tabs, inner linings embellished with Replay’s pay-off ‘Follow your dreams’, and a metal rhombus-shaped co-branded logo.
Matteo Sinigaglia, CEO of Fashion Box spa, commented: “Bric’s is an Italian company with an important background in the luggage sector. We immediately saw an affinity that led to this partnership, as we share passion, innovation and an extraordinary heritage.”
Roberto Briccola, Bric’s President, said: “We are excited about this collaboration with Replay, a brand that shares our values of tradition and innovation. This collection combines Bric’s know-how with Replays’ unmistakable identity, creating a unique offer for contemporary travellers.”
