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Rituals gets ready for summer with extended travel essentials lines

Rituals gets ready for summer with extended travel essentials lines

The pandemic has had a profound impact on the way that consumers travel. It’s no longer about staying at the most exclusive hotel or in the most remote spot in the world, it’s about more meaningful trips and experiences. It’s about discovering new landscapes close to home, enjoying the moment and cherishing time spent with loved ones.

To support consumers as they look forward to their trips this summer, Rituals Cosmetics has added new products to its mini travel essentials and car perfume collections. The products are available in Rituals’ travel retail shop-in-shops and on Rituals.com from June.

Travel Minis

Several new products have been added to complement the existing minis assortment, including those from the brand’s best-selling The Ritual of Ayurveda and The Ritual of Sakura lines.

The new items are as follows:

The Ritual of Namaste – Skin Brightening Face Exfoliator and Mild Eye Make-Up Remover (both 30ml)

Elixir Collection – Refreshing Dry Shampoo (50ml)

The Ritual of Samurai – Classic Shave Cream, Sport Body Lotion, Sport Ice Shower (all 70ml)

The Ritual of Karma – Shower Foam (50ml), Body Cream (70ml), Sun Protection Milky Spray SPF 30 (50ml), Hair & Body Mist (20ml)

From June, for the first time, all minis will be available to purchase as individual items in addition to being offered in sets.

Car Perfumes

Four new car perfumes, from the Private and Amsterdam collections, join Rituals’ five existing Classic Collection perfumes. Each car perfume comes with a holder and two refills:

Private Collection, Orris Mimosa – fragrance composition of orris root and mimosa flowers, lifted by distinct leathery accents and gentle woody aspects

Private Collection, Oriental Vetiver – spicy accents of cardamom and galbanum, pink blossoms and woody vetiver and cedarwood

Private Collection, Wild Fig – comprising juicy ripe Italian fig, mixed with Chinese orris and nuances of fresh spicy cloves and sandalwood

Amsterdam Collection – featuring yuzu, a Dutch tulip accord, exotic spices and black pepper balanced with warm sandalwood.

The car perfumes last for 6 to 8 weeks and are activated by the air flow from a car’s fan. The car perfumes come with a stylish wooden holder that can be reused with a perfume refill.

Rituals Director Global Travel Retail Neil Ebbutt commented:

“The pandemic has resulted in new consumer priorities, such as health & wellbeing, and shifts in the types of trips that will be booked. These changes represent opportunities for Rituals to target travellers at new touchpoints on their journey, such as car hire and private accommodation.

We are confident that through our products that promote wellbeing, we can support travellers in finding meaningful experiences and connections with the world around them, however they choose to travel post-pandemic.”

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