Roger Federer cut the ceremonial ribbon to officially open the redesigned LINDT Chocolate Boutique at Airport Zurich on 5th April. The tennis superstar, who has a 10-year partnership with LINDT, paid a visit to the brand-new store and took time out for an exclusive meet-and-greet and photo opportunity with fans.
Located on Level 2 of the Airside Center at Airport Zurich, the new LINDT Chocolate Boutique is a chocolate lover’s dream that brings the LINDT MASTER CHOCOLATIER magic to life, offering travel-exclusive creations only available at this specific location. It is also an excellent example of a truly successful trinity partnership, with the LINDT Chocolate Boutique jointly operated by Lindt & Sprüngli Travel Retail and Dufry in close collaboration with the airport operator Flughafen Zürich AG.
The centrepiece of the renovated 130sqm shop is the LINDT MASTER CHOCOLATIER station, where customers can enjoy the most comprehensive range of freshly made chocolate delicacies prepared daily by the on-site LINDT MASTER CHOCOLATIERS. These include chocolate figures, chocolate lollies, open chocolate bars and the exclusive LINDT Piemonte range.
The second impressive focal point of the LINDT Chocolate Boutique is the new Pick n’ Mix Paradise, with 18 Pick n’ Mix varieties available to entice shoppers to try out new LINDOR flavours.
As the gifting specialist in travel retail confectionery, LINDT offers further possibilities to create bespoke chocolate gifts at the store. At the gifting station, a ribbon printer, message stickers and further gift-wrap options are ready to make LINDT gifts truly individual. To meet growing demand for more interactive solutions, Lindt & Sprüngli Travel Retail has also launched its Magical Selfie Mirror. Here, passengers can take a selfie in store, decorate it with different frames and send it digitally or print it for a fun complement to their chocolate gift.
Paying homage to Zurich, home of Lindt & Sprüngli for almost 175 years, Lindt has expanded its travel retail-exclusive portfolio at the LINDT Chocolate Boutique with a selection of Zurich-themed gifts. A new LINDT Swiss Masterpieces Zurich Edition gift box and chocolate bar have been added to the Swiss Touristic range, along with a SWISS variant of the newly launched LINDT Assorted Naps World Traveller Collection Tins. Zurich gift tags will also be available for Pick n’ Mix and other gift items at the store.
Peter Zehnder, Head of the Lindt & Sprüngli Global Duty Free division, said: “The new LINDT Flagship Store is a symbol of how to bring our mission of sharing magical moments to life. With its freshly handmade chocolate delicacies and high level of personalisation and interactive experience with the brand, the Boutique is a stunning evocation of the creative spirit of the Master Chocolatiers. We are very proud to have completed this impressive renovation with our partners, Airport Zurich and the Dufry team from Basel. Fittingly, our brand ambassador Roger Federer, who also hails from Basel, was with us for the opening – he truly embodies the Swiss premium quality that is at the heart of our business.”
Eugenio Andrades, Dufry’s division CEO Europe and Africa, added: “Dufry is proud to have jointly developed and now operating the new Lindt & Sprüngli flagship store at Zurich Airport, as it perfectly matches our strategy of offering travellers unique shopping experiences. At the same time, it also provides a unique window-display for our brand partners to position and showcase their brands to an affluent audience in an attractive environment. This is a clear example of what a close relationship between airport, brand and retailer can achieve. It is also an unique experience for our passengers to have the opportunity to meet Roger Federer who joins us for this very special occasion.”
“The retail and culinary offers in our Airside Center reflect our striving for excellence in products and services of the highest quality. This is why we are very happy about our partnership with Lindt & Sprüngli. They embody exactly the excellent quality and Swissness that is part of our passenger experience,” said Stefan Gross, Chief Commercial Officer Flughafen Zürich AG.
Philippe Moryl, Dufry’s Global Head of Confectionery concluded: “We are delighted with the new store that Lindt has developed in their home airport. It encompasses all the key commercial components that passengers are looking for when travelling. Thanks to the exclusivity of the offer, outstanding service, activations throughout the year and entertainment stations located in different parts of the store, we are giving Zurich airport’s passengers the opportunity to enjoy an unforgettable shopping experience. This new development illustrates the great achievements we can deliver when collaborating closely with stakeholders and when sharing the same vision and goals for the passengers’ airport experience.”
Copyright The Duty Free Hunter 2019