The limited-edition gift pack, which houses Royal Salute’s 21-Year-Old Signature Blend celebrates the city of Dubai and a major milestone year in its global cultural presence
Pernod Ricard Global Travel Retail (PR GTR) announces the launch of the exclusive Royal Salute Dubai City edition, in partnership with Dubai Duty Free, allowing travellers from across the globe to take home the ultimate gift capturing their experience in the city: a piece of Dubai.
In celebration of the city’s blending of old and new traditions, the Royal Salute Dubai Edition, a global travel retail exclusive, perfectly embodies both. Its launch marks the 50th anniversary of the United Arab Emirates (UAE) and the Dubai Expo 2020, a global cultural platform and gathering of nations, for collaboration, education and progress.
Inspired by the metropolis of Dubai, the limited-edition gift pack combines key elements from the enchanting world of Royal Salute and the vibrant city into one coveted souvenir. To celebrate its release, Royal Salute offers shoppers travelling from Dubai International Airport the chance to capture their exploration of the Royal Salute kingdom digitally by creating a photo or GIF on the brand’s iconic throne. This interactive airport experience is a first for the luxury whisky, and will be live in Terminal three at Concourse B Departures from December 15th, 2021, to January 15th, 2022. Additional brand activations will be held across Terminal 3 from December 1st.
Mohit Lal, PR GTR CEO said: “We are delighted to see the iconic Royal Salute brand celebrating the city of Dubai in our new limited-edition pack. Travellers can now engage with Royal Salute like never before and see the kingdom come to life through a digital experience. This is an exciting development for the brand, which continues to meet shopper demands for exclusive gifts and unique additions to their home collections, while providing them with immersive experiences during their journey.”
Speaking on the launch, Colm McLoughlin, Dubai Duty Free CEO, shared: “We are pleased to announce this beautiful new limited-edition pack by Pernod Ricard Global Travel Retail and Royal Salute that captures the essence of our city. This pack is another testament to the strong partnership Dubai Duty Free shares with Pernod Ricard Global Travel Retail. We invite travellers to discover the new offer and experience the stunning activations which will be live at Dubai Duty Free, Terminal 3 Concourse B and arrivals in December”.
The Royal Salute Dubai Edition is available to purchase for a limited time only exclusively at Dubai Duty Free from December 1st, 2021.
More information on the product can be found here.