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Royal Salute unveils Eternal Reserve exclusive to duty free

Royal Salute unveils Eternal Reserve exclusive to duty free

Royal Salute is delighted to announce the birth of Royal Salute The Eternal Reserve, which uses an innovative blending technique to create a whisky that will, quite literally, live forever.

This is an ambitious claim. For this inventive take on legacy, Royal Salute selected incredibly rare and precious whiskies with an exceptionally long finish. They are then blended together and married in 88 casks to form the inaugural batch. Using a unique process called Circular Blending™, we have committed to use this original blend in every subsequent batch for decades to come.

Each time a new batch is released, half of the blend is re-casked in the Royal Salute Vault in Strathisla Distillery so that – even in two hundred years – you could still find a little of the precious liquid born in 2015. Thus, the original blend is forever preserved by this perpetual recirculation – creating a smooth, voluptuous whisky that justifies its original name: uisge beatha (the water of life).

From the carefully crafted whisky, to the new porcelain flagon design, Royal Salute The Eternal Reserve is a dedication to the art of true craftsmanship from every dimension. With distinctive features, the porcelain flagons have all been created with meaning to combine age-old techniques with a contemporary signature icon, which reflects the Circular Blending™ process.

Royal Salute Global Brand Director, Vadim Grigorian comments: “Time is at the heart of Royal Salute – our youngest blend is 21 years old but we were born alongside a thoroughly modern monarch so we constantly blend tradition with the contemporary. The Eternal Reserve is inspired by artists, writers, and philosophers – all dedicated to understanding the possibility of continuity in the modern world. This superb whisky is our suggestion that eternity doesn’t mean living forever. It means timelessness – and it belongs to those who live in the present.”

The first batch of 88 Casks will be released in 2015 and sold exclusively in Global Travel Retail, supported by an innovative experiential, digital promotional and merchandising campaign bringing Royal Salute The Eternal Reserve story to life.

Royal Salute The Eternal Reserve will be available from September, priced $180 per 70cl.

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Circular Blending™ Process
The very first creation of Royal Salute The Eternal Reserve began with the preparation of 88 casks of incredibly rare and precious whiskies, all aged in their casks for over 21 years. These whiskies were carefully selected using two criteria: firstly, that each whisky possessed an exceptionally long finish that could be further extended through blending and marrying process and secondly, that the whiskies chosen could be beautifully harmonised in each new batch, while keeping the original signature style forever.

Once selected, the precious whiskies were blended together and then further married in 88 casks in the Royal Salute Vault for a period of six months. This original blend is then blended with other 88 casks worth of precious whisky of exceptionally aged whiskies to complete the first batch.

Before bottling this first batch, our expert blending team holds some of the blend back, returning it to the original 88 casks, so they can form the basis of the next batch. These 88 casks are always safeguarded in the Royal Salute Vault in Strathisla distillery. Each time a new batch is blended, the same process – circulation of 88 casks – is repeated; the whiskies of the 88 casks from the previous batch are added to the new blend of the next batch.

Tasting Notes
A dreamy sensation of ripeness is the first to arrive. Pears in syrup, honeycomb and creamy vanilla. An unmistakable promise of intense sweetness to come.

Like the changing of green to gold and the falling of the leaves, the burst of the rich sensuality of liquid honey, juice-laden oranges and tangy liquorice. Mellow, graceful and serene.

Time passes to reveal a beautiful and incredibly long lingering culmination. Like the eternal cycle of nature. A finish that lasts and lasts; never-ending.

The Packaging Design
The creation of each porcelain flagon is handcrafted by Wade Ceramics using traditional, age-old techniques; each individual flagon takes up to 5-6 days to make before being checked to make sure it completely free from any imperfections. To ensure this, each flagon must produce a perfect F sharp note. The flagon is then glazed using traditional artisan techniques with Royal Salute The Eternal Reserve glaze taking a shiny lustrous aubergine hue.

The brand logo, name and unique Circular Blending™ symbol are then hand applied onto the flagon using water slide transfer and the bottle neck is wrapped in a cream parchment label with the signature of the Master Blender and the Eternal Reserve stamp as a seal of approval.

The precious flagon is housed within a rigid box that also features the unique Circular Blending™ symbol. The rigid box continues the aubergine colour of the flagon and combines it with gold accents for striking premium on-shelf impact.

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