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Russian Standard sparkles with launch of exquisite ‘Jewellery Edition’ – exclusive to airport duty-free stores

Russian Standard sparkles with launch of exquisite ‘Jewellery Edition’ – exclusive to airport duty-free stores

Available internationally in airports around the world, Russian Standard Original, the second largest vodka brand in Global Travel Retail, has launched its latest Global Travel Retail Exclusive Limited Edition – ‘Jewellery’.

Just like Russian Standard, each Travel Retail Exclusive is inspired by a story of passion, provenance and craftsmanship and boasts a stunning design that brings to life the story behind the pack.

Inspired by the luxurious jewellery and glittering gems treasured by the Russian Imperial Court, the new Jewellery edition is a celebration of the meticulous craftsmanship and intricate detailing that diligently went into the creation of a phenomenal collection of remarkable jewels.

Jewellers of the Imperial Court produced a myriad of striking pieces for Empress Anna, Empress Elizabeth and Catherine the Great, who were passionate about rare and beautiful jewels. The Royal Court was the epitome of grandeur and extravagance and a spectacle that no other court in the world could rival.

Influenced by the inimitable beauty and incredible craftsmanship of the jewellery, the Travel Retail Excusive Limited Edition bottle reflects Russian Standard Original’s commitment to quality and craftsmanship, proven by its success at international spirits awards, which saw Russian Standard Original take home the highest accolade – the Master medal – at this year’s Vodka Master Awards.

Developed by Roust’s Design Studio in London, this alluring new design appeals to a knowledgeable generation looking for authentic brands with powerful, visual impact. With over 600 million millennial travellers globally, representing more than 50% of total travellers, it is important that brands engage with their consumers.

Russian Standard Original Jewellery Travel Retail Exclusive (RRP EUR 17 for 1L bottle) is available in international airports across the world.

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