Saint Laurent unveils the Tangerine Temptation campaign, directed by Nadia Lee Cohen.
Featuring Hailey Bieber, alongside Lina Zhang and Jake Hodder, the campaign captures a tension between stillness and expression, disciplined yet magnetic.
Set against the sunlit pools and quiet backyards of Los Angeles, the campaign unfolds with clinical precision. Under the creative direction of Anthony Vaccarello, the Saint Laurent figure is composed, controlled, and unmistakably self-possessed: where attitude is held in posture and distance defines desire.
Swimwear meets relaxed tailoring as structured lines cut through stripped silhouettes. Bold colour lingers, while accessories assert their presence with clarity and intent.
The Hortense, Niki, and Amalia bags anchor the series, moving seamlessly through each frame.
