Salvatore Ferragamo embraces the Italian motto of ‘lo spender della vita’ for its fall-winter 2016 campaign. Translated to English? The splendour of life.
Captured by renowned fashion photographer Craig McDean, the images were shot on location in an Italian villa. Models Ming Xi, Valery Kaufman, Ine Neefs and James Rousseau appear to have a relaxing yet well-dressed day in the advertisements full of sunlight and colour.
Front and centre are the Ferragamo leather goods including the ‘Aileen’ handbag in suede or ‘Fergie’ suede and leather pumps. Graphic prints and zippered details bring a modern take on the ladylike and vintage silhouettes. See full campaign below…
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