Selena Gomez’s first campaign for Coach has landed

Selena Gomez’s first campaign for Coach has landed

Coach signed the “Bad Liar” singer as an ambassador and design collaborator in 2016 – now her first campaign for the American fashion house has arrived.

The 24-year-old was photographed on a “laid back” set by Steven Meisel in a quintessentially Coach backdrop: a 1976 Plymouth Fury — a recurring theme in the brand’s campaign history. Gomez was styled by Karl Templer as a “Coach girl about to embark on a roadtrip” in the fall 2017 ads, a look echoed by her natural beauty, created by Pat McGrath.

“Coach made me feel like family from day one,” said Gomez. “Having the opportunity to grow creatively by working on a design collaboration and reaching so many girls through the Coach Foundation is important to me and I love that Coach is supportive.”

In a release, she also spoke of her love of Coach’s philanthropic endeavours, including the Step Up initiatives that support teen girls’ education. “That is what instantly drew me to working with Coach after we had our initial meeting,” she said. “Earlier this year we spent the day visiting schools with the Step Up organisation, which Victor works very closely with. Days like that is why I love my job.”

In addition to the photographs, Gomez will star in three videos, each celebrating a different handbag style — the Rogue, the Coach Swagger and the Edie. Each video will depict the actress-singer getting ready in NYC for a night on the town.

Her design collaboration with creative director Stuart Vevers is due out this fall.

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