With Valentine’s Day this week, Disaronno, the world’s favourite Italian liqueur has announced its latest promotion for travellers at Milan’s Malpensa Airport.
Running throughout the month of February – the most romantic month of the year – the activation, named ‘Share a lovely Disaronno moment,’ aims to promote the contemporary character and peerless versatility of the Disaronno brand.
Featuring in the walk through Milan Duty Free (Dufry) store in Terminal 1, the activation will bring an eye-catching free-standing-display-unit that will showcase the iconic original Disaronno bottle. Passing passengers will be encouraged to try free samples of two of Disaronno’s most iconic cocktails: the Disaronno Sour and the Disaronno Fizz.
For every bottle purchase made throughout the month of February, consumers will receive a free Disaronno sour jar in beautifully designed Valentine’s packaging. In addition, all Disaronno lovers will be encouraged to share a ‘lovely Disaronno moment’ on their Instagram – tagging the drinks brand.
Find out more and pre-order your duty free shopping via the Milan Duty Free website here
Copyright The Duty Free Hunter 2019