In celebration of The Shilla Duty Free’s 5th year anniversary in Changi Airport, the leading travel retailer is rolling out a series of celebratory initiatives including SHILLA Super Stars, a social media competition in search of new beauty ambassadors for the global travel retailer, the launch of five limited-edition beauty kits, as well as other exciting online and instore promotions.
SHILLA Super Star Search
As a curator of quality beauty products from a wide array of prestige cosmetic and perfume brands, The Shilla Duty Free has established itself as a one-stop beauty destination at Changi Airport since 2014. To commemorate The Shilla Duty Free’s 5th anniversary in Singapore, and in celebration of Shilla as a global leader and authority in beauty travel retail, the SHILLA Super Star Search is part of the brand’s efforts to build a community of Shilla advocates and ambassadors. Serving as a platform for beauty enthusiasts to share their passion for beauty, the competition aims to develop up-and-coming influencers and introduce fresh faces into the community of beauty influencers.
The SHILLA Super Star Search will crown five winners as the brand’s exclusive beauty ambassadors where each will receive $5,000 cash prize and a one-year contract with The Shilla Duty Free Singapore. SHILLA Super Star Search winners will be groomed to produce creative content for The Shilla Duty Free Singapore, as they hone their skills on photography, copywriting and more. Other attractive perks include invites and exposure to exclusive events, opportunities to collaborate with renowned beauty brands, and professional coaching by key opinion leaders of the industry.
Shilla Super Stars Beauty Kits
To mark the special occasion, The Shilla Duty Free Singapore is launching five limited-edition Beauty Kits in partnership with leading Influencers and Brands. Available exclusively on iShopChangi.com, each Beauty Kit has been expertly curated to appeal to travellers and beauty lovers. They include the Super Stars Unlimited, YSL Curates, and three other Beauty Kits curated in collaboration with regional beauty icons – Singapore beauty personality Mongchin Yeoh (known by her social media moniker @Mongabong), popular Indonesia-based beauty influencer Tasya Farasya (known for her stunning makeup skills), and Korea’s popular beauty TV show “Get It Beauty On The Road”.
Attractively priced at S$199.00 each, the Beauty Kits are assembled with products worth over S$300, promising over 30% price savings for beauty shoppers. The Beauty Kits, which will progressively launch on a weekly basis on iShopChangi.com from 15 October 2019, will be available while stocks last.
Shilla Super Stars iShopChangi Promotions
Customers can also enjoy special Shilla 5th Anniversary promotions on iShopChangi.com, with 10% off Shilla beauty items site-wide and additional 10% off selected items from brands including Estee Lauder, Kiehl’s, Giorgio Armani and more. Terms and conditions apply.
To view the full list of promotions happening online, visit: www.ishopchangi.com/shillasuperstars
In-store Promotions at Shilla Cosmetics & Perfumes Stores
To add on to the anniversary festivities, customers can enjoy in-store promotions from 15 October to 17 November 2019. With a minimum spend of S$150, customers will receive a coupon to redeem a complimentary gift from vending machines located at all the Central Cosmetics & Perfumes stores of The Shilla Duty Free at Changi Airport, while stocks last. The vending machines offer an enticing range of gifts from beauty brands including YSL Beauté, Elizabeth Arden, Biotherm, Cle de Peau, Clarins, Lancome, Laneige, NARS, Kiehl’s, Shu Uemura, and Shiseido.
In addition, customers who spend a minimum of S$300 will receive a Shilla exclusive holographic pouch, while stocks last. The promotion is valid at The Shilla Duty Free Singapore stores (Terminal 1 – 4) and Shilla Beauty Loft located at Terminal 3.
“To mark our fifth anniversary, we’re excited to host the first ever SHILLA Super Star Search social media competition to invite those who live and breathe beauty to journey with us and share compelling beauty content with travellers. In addition, our specially curated limited-edition Beauty Kits offer our global travellers a fresh way to experience several coveted beauty brands at once, as they have been expertly curated and bundled in five attractively-priced sets for beauty lovers,” said Mr. Jeff Lee, Managing Director of The Shilla Duty Free Singapore. “Through our value-added offerings, we want to thank our beloved customers for their support over the years, and we look forward to bringing more multi-channel experiences that will engage customers and refresh the travel retail experience.”