Shinsegae Group has opened a new duty-free shop with over 300 brands at Incheon International Airport. The retail giant gained a license in February to operate a duty-free shop specialising in fashion and luxury items in Section 7 of the airport.
Since refurbishment work started in September, Section 7 has become home to 80 percent of retail outlets at Incheon, including boutiques for luxury brands such as MCM, Coach and Montblanc.
To help travellers enjoy a one-stop shopping experience, the shops are grouped in small sections of fashion accessories, foods and sunglasses according to customers’ purchasing patterns.
Shinsegae said that it also has diversified brands to differentiate itself from its rivals. It has the very first local optician, Gentle Monster, in its duty-free shop, while it also operates a brand experience zone for massager brand, Breo. Male travellers won’t feel left out either as there is a retail zone selling gadgets such as drones and photography equipment.
“Shinsegae duty-free shop at Incheon airport will present unique items and stores that haven’t existed in previous duty free shops,” said Shinsegae Chosun Hotel CEO Sung Young-mok in a statement. “We aim to make it not just a place that travellers pass though before departure, but as a landmark that provides diverse experiences and convenience.” The company plans to conclude the refurbishment and openings by other luxury brands by April 2016.
Meanwhile, Shinsegae is ambitiously expanding its duty-free business. Beating Lotte and SK last month, it secured the much-coveted right to run its first duty-free stores in downtown Seoul.
Source: Korea Times
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