Shiseido Travel Retail has introduced a new assortment of skincare products from its four skincare brands, SHISEIDO, ELIXIR, Anessa and IPSA, which aims to address a wide range of skin concerns for travelling beauty consumers.

Leveraging Shiseido Group’s strength in skincare science, the new launches address the growing consumer demand for skincare innovations with multi-functional benefits. Ranging from sun protection to pore care solutions, the diverse product range is now available in selected regions in travel retail.

Elisabeth Jouguelet, Vice President of Marketing & Innovation, Shiseido Travel Retail, commented: “Skincare remains the largest and fasting-growing beauty category in global travel retail1, so we are pleased to unveil our latest skincare portfolio as it strengthens Shiseido Travel Retail’s position in this crucial market. Multifunctional products are gaining in popularity as modern consumers seek to simplify their beauty regimes – without sacrificing results. The new line-up, backed by extensive research and formulated with high-performing ingredients, answers this key trend, delivering a natural and healthy look while future-proofing the skin against ageing. As the category develops, we hope to inspire all travellers to include our skincare products in their daily routines and we are confident that our latest range, from the entry-prestige ELIXIR to the prestigious SHISEIDO offering, will engage and excite consumers all over the world.”

Shiseido Travel Retail’s latest skincare launches consist of:


Reformulated with ReNeura Technology+™ and the SAKURA-Bright System, the multi-functional White Lucent Illuminating Micro-Spot Serum delivers brighter-looking and fresh-feeling skin. The serum targets uneven skin tone and dullness, and suppresses the development of dark spots caused by sun exposure. Lightweight and refreshing with a green, floral fragrance, the silky formula absorbs quickly and leaves the skin feeling smooth and moisturised for 24 hours.

Available now in Travel Retail Worldwide.


Anessa, the number one sunscreen brand in Japan for the past 19 years and number one suncare brand in Travel Retail Asia Pacific in 20182, has renewed its full range of beauty sunscreen which includes the Perfect UV Sunscreen Skincare Series. Available in a range of formats, the line-up of 10 products features innovative formulas crafted with advanced UV-protecting technology, with 50% of the formula consisting of skincare ingredients, providing a veil of protection that is very water-resistant and yet easily removed with soap, cleanser or a makeup remover. The bestselling Anessa Perfect UV Sunscreen Skincare Milk, which contains the highest level of SPF and PA under Japan’s regulations, is powered by Anessa’s Triple Defense Technology that enhances the UV protection veil with heat, sweat or water, and is exclusively available in a 90ml version in travel retail.

The Anessa beauty sunscreen range is now available in Travel Retail Asia Pacific.




ELIXIR has launched a new skincare line, Reflet (French for “reflect” or “shine”), which delivers firming and pore care solutions to the skin, while hydrating and maintaining the skin’s moisture-sebum balance. The Reflet range consists of the Reflet Balancing Bubble, a cleansing foam that thoroughly cleans the pores with self-foaming thick bubbles; the Reflet Balancing Water; and Reflet Balancing Milk which targets open pores, excessive sebum and skin dehydration.

The limited-edition ELIXIR White Sleeping Clear Gel Pack, which features a sakura-themed packaging to signify the arrival of spring, revitalises the skin overnight, while combating damage accumulated during the day.

ELIXIR’s Reflet range and White Sleeping Clear Gel Pack are now available in Travel Retail Asia Pacific. See full product details in Appendix.



IPSA’s Luminizing Clay is a dual gentle clay mask that can be used as a face mask or facial scrub. Due to its cult-favourite status, for the first time ever, the Luminizing Clay is now available in a travel retail exclusive duo set. The innovative formula consists of sea mud that hydrates and removes excess oil from the skin and Sodium Acetylated Hyaluronate that keeps skin plump and moisturised.

The IPSA Luminizing Clay and Luminizing Clay Duo set are now available in Travel Retail Asia Pacific.