As part of SHISEIDO’s worldwide launch of the Ultimune Power Infusing Concentrate with the #StrongSouls campaign, the Ultimune Red Vibe Street has touched down in Taiwan Taoyuan International Airport, where it will be stationed until 31st August 2018.
The Ultimune Red Vibe Street outpost is installed at a high-traffic space – a first for SHISEIDO to occupy this area – over a three-month collaboration with Tasa Meng Taiwan. Its striking appearance is embellished with Taiwanese landmarks, giving it a sense of place as it brings its interactive stations to travellers in Taiwan.
Travellers taking a photo at the ‘Shake It, Snap It’ photobooth and some snapshots of travellers from the photobooth.
Tasa Meng General Manager Gary Chau said: “We are pleased to be part of SHISEIDO’s global roll-out of their Ultimune Power Infusing Concentrate, and this activation reflects our close relationship with Shiseido. The #StrongSouls campaign is extremely meaningful and empowering, with motivational messages passed on from traveller to traveller, which we hope will inspire them on their journeys through Taiwan Taoyuan International Airport and beyond.”
Travellers experiencing the SHISEIDO Ultimune Power Infusing Concentrate at the Beauty Bar and leaving messages on the Wall of Strength.
The outpost is equipped with the campaigns’ three iconic engagement zones – the ‘Shake It, Snap It’ photobooth, the Wall of Strength and the Beauty Bar. At the photobooth, visitors can create user-generated GIFs with Taiwan themed filters, while at the Wall of Strength, there’s an opportunity to leave inspirational messages for the next traveller to discover. Whilst visiting the Beauty Bar, travellers can enjoy skin consultations from SHISEIDO’s beauty consultants and experience the benefits of the Ultimune Power Infusing Concentrate. So far, these experiential zones are driving footfall into the store and giving travellers fun and exciting ways of engaging with the SHISEIDO brand and their best-selling product.
Examples of messages that were left at the Wall of Strength
Shiseido Travel Retail General Manager Asia Pacific Kenji Calméjane said: “We are thrilled to partner with another forward-thinking, innovative retailer in Tasa Meng, as we continue the global launch of the SHISEIDO Ultimune Power Infusing Concentrate, which has been revitalised based on 25 years of research. Not only does this product bring the benefits of skin defence and immunity, but also, through the #StrongSouls campaign, it spreads the message of strength and support to all travellers who pass through our outposts.”
Since its inception in Singapore’s Changi Airport in May this year, the SHISEIDO Ultimune Red Vibe Street outpost has been popping up in prominent areas around the world. The outpost appeared most recently in Hong Kong Hysan Place Atrium, with more locations scheduled in months to come.
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