L’OCCITANE Travel Retail is bringing Sol de Janeiro’s new Intense Perfume Mist collection to travellers this autumn, supported by an extensive international roll-out and a programme of high-profile airport activations across key markets. In EMEAA and the Americas, the
collection will be available across all travel retail doors.
In European travel retail, Cheirosa 62™ Intense, Cheirosa 59 Intense and the new Cheirosa 74 Intense will launch on 1 October, followed by Cheirosa 91 Intense on 15 December. The complete collection will also launch across Middle East travel retail in December.
Across the Americas, Cheirosa 62™, 59 and 74 Intense Perfume Mists will launch in late September in North America and in October in Latin America. Cheirosa 91 Intense will follow in November and mid-December, respectively. The launch will be supported by a wide-ranging programme of airport activations. In Europe, this will include a Heinemann pop-up at Istanbul Airport, alongside additional spaces in Ankara, Bodrum, Izmir, Riga and Dalaman. Avolta will support the launch with Beauty Station activations at major UK airports including Heathrow, Gatwick, Stansted and Manchester, while on-counter animations are planned across key doors in Spain, Turkey, the UK, Italy, France and Norway.
In the Americas, the launch will be supported by Holiday campaign activations across nine travel retail doors during November and December, including locations in Miami, Washington DC, Atlanta, Texas, Panama, Punta Cana and Colombia.
A new fragrance format
Created in response to consumer demand for deeper, longer-lasting fragrance, Intense Perfume Mist delivers up to 10 hours of scent for a richer, bolder fragrance experience that evokes the warmth and energy of Rio de Janeiro’s golden hour.
The new collection includes four Intense Perfume Mists built around a signature solar ambery accord, creating richer, more intense expressions of the Cheirosa fragrance universe. Cheirosa 62™ Intense Perfume Mist, a Sun-Drenched Gourmand, features deliciously complex notes of roasted pistachio, vanilla absolute and a solar ambery accord, while Cheirosa 59 Intense Perfume Mist, a Euphoric
Gourmand, marries notes of white orchid and creamy sandalwood with the base solar ambery accord.
Cheirosa 91 Intense Perfume Mist, a Captivating Floral, combines notes of Rio Pink Rose, juicy lychee and solar ambery accord. Completing the collection is the new Cheirosa 74 Intense Perfume Mist, a Golden Gourmand with notes of ripe pineapple, bright orange flower and the signature solar ambery accord.
Since introducing its iconic Cheirosa Perfume Mists, Sol de Janeiro has inspired millions around the world to make fragrance an integral part of their daily self-care ritual. Today, one Cheirosa Perfume Mist is sold every second worldwide*, making Sol de Janeiro a defining force in the growth of prestige body fragrance.
Intense Perfume Mist has been designed as the perfect counterpart to the existing mists, creating an endlessly expressive fragrance wardrobe. While the core mists offer a fresher and lighter option for daytime, the Intense mists provide a richer companion for a bolder fragrance trail. The two can also be layered in different combinations to suit the mood and moment.
Designed for both immediate impact and lasting scent performance, noticeable from the first spray, ** Intense Perfume Mist has a higher fragrance concentration and rich depth. Offering the elevated intensity and long-lasting presence of a prestige fragrance, the new format bridges the gap between fragrance mist and fine fragrance.
The brand-new Cheirosa 74 is at the heart of the collection and was created to capture the unforgettable energy of Arpoador Beach in Rio de Janeiro, where applause, laughter and celebration fill the air each evening as people gather to honour the final golden glow of the sun.
“Our community has always shaped what comes next for Sol de Janeiro, and their number one request was clear: they wanted the fragrances they love to last longer,” said Jordan Saxemard, Chief Executive Officer of Sol de Janeiro.
“With Intense Perfume Mist, we are delivering up to 10 hours of scent while preserving the joy, ease and unmistakable spirit that made our Cheirosa Perfume Mists iconic. This is more than an extension of an existing collection. It is our answer to how a new generation wants to experience fragrance: expressive, sensorial and able to keep up with every part of their day. Intense Perfume Mist represents the next chapter of prestige body fragrance and the next chapter of our relationship with our community.”
Your Endless Summer
Supporting the launch is the global 360-degree Your Endless Summer campaign. Brazilian singer, songwriter and cultural icon IZA brings her own vibrant energy as the face of the campaign, which was shot on the iconic shores of Ipanema Beach in Rio de Janeiro.
The global 360-degree campaign brings Your Endless Summer to life across earned, owned and paid media, creator partnerships, retail experiences and cultural moments. From premium editorial storytelling to immersive consumer experiences, the campaign invites audiences around the world to discover the next chapter of Sol de Janeiro fragrance.
Marion Amirouche, Senior Brand Manager, Sol de Janeiro, Global Travel Retail, L’OCCITANE Group, said: “We are delighted to bring Sol de Janeiro’s new Intense Perfume Mist collection to travellers and to build on the incredible momentum of the Cheirosa fragrance franchise in travel retail. We are excited to support the collection with an extensive programme of activations across key travel retail markets.”
* Based on 2025 internal global sales data, including sets containing Cheirosa Perfume Mist.
**Based on the evaluation of a trained panel in a blind quantitative sensory study. 89% of the trained
panel evaluating longevity agreed that the fragrance has an immediate, noticeable impression and an
immediate bold impact.
