Sudanese Model Anok Yai is the new face of Estée Lauder’s 56-Shade Foundation.
In another inch towards more diversity in the beauty industry, Estée Lauder just announced that Sudanese model Anok Yai will be the new face of the brand. Slowly but surely, the beauty industry has been shifting more towards diversity and inclusion — a long overdue change that’s been championed in large part by a new wave of brands and influencers like Jackie Aina and Beauty Bakerie. The results? More and more brands are expanding their foundation ranges to cover a more inclusive range of shades, and retooling their beauty campaigns to represent a more diverse representation of beauty.
Estée Lauder is rising to the challenge on both fronts. The brand recently updated its Double Wear Stay-In-Place Foundation ($42) to include 56 shades, and this week, it announced Sudanese model Anok Yai would be the new face of the brand.
“Estée Lauder has always chosen women who represent our vision of global beauty,” Stephane de La Faverie, Estée Lauder’s global brand president, said in a press release. “With the addition of Anok to our current lineup of diverse spokesmodels” — which include Misty Copeland, Grace Elizabeth, Kendall Jenner, Karlie Kloss, Yang Mi, Carolyn Murphy, Hilary Rhoda, Joan Smalls and Fei Fei Sun — “we continue the brand’s legacy of celebrating women from different backgrounds, ethnicities and ages.”
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