Suntory Time, a unique experiential activation now live at Delhi Duty Free, Indira Gandhi International Airport, transforming traditional retail space into a vibrant, culturally rich encounter inspired by Japan’s beloved Tachinomiya – standing bars where people gather to share expertly crafted drinks and meaningful moments.
Rooted in the energy of Japan’s backstreets, Suntory Time invites travellers passing through Delhi to step into an authentic social drinking culture, brought to life through the brand’s iconic portfolio: Toki Whisky, Roku Gin, and Haku Vodka. The concept goes beyond product display, offering an immersive journey into craftsmanship, connection, and contemporary Japanese hospitality.
An Experience Beyond the Shelf
Designed as an experiential in-store activation within Delhi Duty Free at Indira Gandhi International Airport, Suntory Time recreates the warmth and dynamism of a traditional standing bar setting, encouraging travellers to pause amid their journeys and engage with the brand in a memorable way. The activation features:
● Craft Discovery Moments: Travellers can explore the stories, ingredients, and artistry behind Suntory’s spirits through engaging brand storytelling and guided product education by our Brand Ambassadors.
● Bsāgēmu: Play and Discover: At the heart of the activation is a Fortune Cat engagement where travellers pick a fortune & reveal their fate – bringing the playful, convivial warmth of a Tachinomiya to life.
● Take-Home Cocktail Inspiration: A curated set of recipe cards featuring serves such as the Toki Julep, Toki Ginger Sour, Matcha Martini, Kasane Gin Fizz, and Spring Haru Collins allows guests to recreate a taste of Japan long after their journey.
● Exclusive Gift with Purchase: Travellers can enjoy keepsakes, including a complimentary Roku thermal bottle with the purchase of any two bottles of Roku Kasane or Sakura Bloom; and a Toki thermal bottle with the purchase of two bottles of Toki Black.
● Authentic Social Setting: A standing bar environment that mirrors Japan’s nightlife culture, fostering spontaneous interaction and shared experiences.
By merging retail with storytelling, Suntory Time elevates the travel retail experience – turning transitional spaces into destinations of discovery.
Celebrating Craft, Culture, and Connection
Suntory Time reflects the brand’s enduring philosophy of “Monozukuri” – the pursuit of perfection in craftsmanship – while embracing the social rituals that define Japanese drinking culture. It offers travellers not just a window into premium spirits, but a glimpse into a way of life where every moment is an opportunity to connect.
Through Suntory Time at Delhi Duty Free, The House of Suntory brings the warmth and energy of Japanese social drinking to one of India’s most connected travel hubs, offering every traveller a moment to engage with the craft, culture and stories that lie at the heart of the Spirits of Japan.
