Swarovski brings some sparkle to its 2022 brand campaign, which stars supermodel Bella Hadid. The renowned photography duo Mert & Marcus captures her in dynamic studio images conceived by Giovanna Engelbert, the jeweler’s creative director.

Supermodel and modern-day icon, Bella Hadid, embraces the infinite possibilities of joyful glamour and (re)invention through a crystal-powered exploration of self-expression. Along this journey of light, colour, and inspiring crystal style, Bella embodies the multi-faceted essence of us all.

Sporty Meets Stylish
For active days when you need an instant style fix, reach for a statement necklace, bracelet, or ring. Casual comfort gets an uplift with full-crystal pieces in sunny hues that match your always-on energy.

Dial Up the Fun
Life is good, and you want to play. Let your untamed imagination find joy at every turn in oversized hoops and candy-like strands of crystal. Now is not the time to hold back.

Make Your Own Rules

Express your inner confidence with jewellery combinations that embrace maximal style. Lean on green hues to unite the attitude, ambition, and beauty that reflects the true you.

Step into Serenity
Strike a pose that captures your cool in stacks of precision-cut crystal. Harness the strength and beauty of serenity in singular blue pieces that speak to effortless luxury.

“Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind” – Giovanna Engelbert.

“I was very familiar with Swarovski already. It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewellery brand of the future. Jewellery is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that” – Bella Hadid