BOSS, Marc O’Polo & Eton open new stores at Munich Airport
Munich Airport has expanded its retail offering with the opening of four new premium fashion stores in Terminal 2 near Gate H.
DAVID BECKHAM fronts new BOSS underwear range, BOSS ONE Bodywear
David Beckham stars in the new BOSS underwear campaign, as the brand launches its BOSS ONE Bodywear collection, directed by legendary fashion photography duo, Mert […]
HUGO BOSS teams up with David Beckham for global design collaboration
HUGO BOSS has announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This partnership will evolve the BOSS Menswear collections over […]
Come ‘FLY WITH ME’ – Delhi Duty Free & Coty host spectacular Diwali fragrance experience
Coty Travel Retail Asia Pacific has partnered with Indira Gandhi International Airport and Delhi Duty Free to unveil “Fly With Me,” a multi-brand fragrance discovery […]
Helsinki Airport to open BOSS & Ralph Lauren stores as part of retail upgrade
The passenger experience at Helsinki Airport will be further improved as a record number of new restaurants, cafés and shops open at the airport. The […]
‘BOSSes are not born, they are made’: new SS23 collection from BOSS launched
Spring is around the corner and it is time for the unveiling of BOSS’s Spring/Summer 2023 campaign.
BOSS glams up in gold and black to celebrate the holiday season
The end-of-year holidays are a time for giving and reflection in equal measure. In this spirit, BOSS concludes 2022 – a year of glowing success […]
HUGO thrills passengers with eye-catching graffiti event at Frankfurt Airport
Frankfurt Airport continues to promote its new fashion-led retail zone by teaming up with HUGO and graffiti artist Justus Becker to thrill travellers with personalised, […]
New BOSS concept store opens at Frankfurt Airport
Frankfurt Airport Retail (FAR), a joint venture between Gebr. Heinemann and the airport operating company Fraport, celebrates the opening of the new Boss shop in […]
BOSS debuts new logo, collection and campaign with Kendall Jenner, Hailey Bieber, Anthony Joshua and more
Hugo Boss goes for a brand refresh with its BOSS spring-summer 2022 campaign called #BEYOUROWNBOSS.
BOSS debuts bold new logo as it hits the slopes for the Hahnenkamm
BOSS brand reveals new logo and makes return to winter sports having been the the official partner of the Hahnenkamm Races.
A new man for a new era: Chris Hemsworth is the global face of BOSS
Chris Hemsworth takes the spotlight as the international face of BOSS, with a new campaign for Spring/Summer 2021. As the brand’s first global ambassador, the […]
Be Your Own Man: BOSS Bottled ups the intensity
BOSS Parfums introduces an Eau de Parfum to the BOSS Bottled fragrance family, and reveals a bold new direction for the Man of Today campaign: […]
BOSS ❤️ HAMBURG: New concept store opens at Hamburg Airport
New shop concept at Hamburg Airport: Gebr. Heinemann and Hugo Boss employ “Local Sense” and digital elements to excite and engage travellers.
BOSS at the double as new stores open at Istanbul Airport
Hugo Boss opens two BOSS Stores in Unifree Duty Free operated shopping area “The Bosphorus Zone” at Istanbul Airport.
Sensual ‘couple’ of fragrances make their debut at Hugo Boss
Hugo Boss has launched “Boss The Scent Absolute” for him and her. This duo are intense, powerful reinterpretations of the original fragrances.
BOSS teams with King Power Duty Free to celebrate and support youth soccer in Thailand
To mark the launch of BOSS Bottled United in duty free, BOSS Parfums will proudly partner with key retailer, King Power Duty Free Thailand in […]
HUGO BOSS unveils Runway Editions trio; Combines Fashion with Fragrance
From BOSS Parfums comes a trilogy of scents that combine fashion with fragrance, all packaged nicely into the limited BOSS Woman Runway Edition.
BOSS The Scent launches exclusively at Heinemann Duty Free
Heinemann Duty Free, the German travel retailer, will be the only place to try and buy the new Hugo Boss men’s fragrance in the next […]