Chris Hemsworth takes the spotlight as the international face of BOSS, with a new campaign for Spring/Summer 2021. As the brand’s first global ambassador, the…
BOSS Parfums introduces an Eau de Parfum to the BOSS Bottled fragrance family, and reveals a bold new direction for the Man of Today campaign:…
New shop concept at Hamburg Airport: Gebr. Heinemann and Hugo Boss employ “Local Sense” and digital elements to excite and engage travellers. Tony RichardsonTony is…
Hugo Boss opens two BOSS Stores in Unifree Duty Free operated shopping area “The Bosphorus Zone” at Istanbul Airport. Tony RichardsonTony is the founder &…
Hugo Boss has launched “Boss The Scent Absolute” for him and her. This duo are intense, powerful reinterpretations of the original fragrances. Tony RichardsonTony is…
To mark the launch of BOSS Bottled United in duty free, BOSS Parfums will proudly partner with key retailer, King Power Duty Free Thailand in…
From BOSS Parfums comes a trilogy of scents that combine fashion with fragrance, all packaged nicely into the limited BOSS Woman Runway Edition. Tony RichardsonTony…
Heinemann Duty Free, the German travel retailer, will be the only place to try and buy the new Hugo Boss men’s fragrance in the next…