🔥 🔥 Viktor & Rolf unleashes Spicebomb Infrared edition 🔥 🔥
The best-selling Spicebomb collection by Viktor & Rolf has been expanded with a new creation that will delight all fans of this men’s line. It […]
Burberry unveils a new ‘modern, masculine and fresh’ Mr. Burberry scent
Burberry introduces Mr. Burberry Element, a new scent that fuses modern strength and verdant freshness.
Armani launches ARMANI MEN skincare range
Giorgio Armani is launching a new line of environmentally responsible men’s grooming products. The line’s first products will launch exclusively in the US early in […]
Arsenal’s Mesut Özil guns for grooming glory with new UNITY brand
Arsenal footballers Matheiu Flamini and Mesut Özil have launched a wellbeing brand named Unity that is designed with a sustainable future in mind.
Chanel set to launch a Men’s makeup line, Boy de Chanel
Boy de Chanel includes a foundation, eyebrow pencil, and lip balm.
David Beckham brings grooming to airports with HOUSE 99 barbershop
David Beckham’s HOUSE 99 grooming brand continues to reach out to travellers around the world.
David Beckham’s HOUSE 99 grooming brand is coming to duty-free
David Beckham unveils the launch of his first global grooming brand, HOUSE 99, a complete collection of 21 innovative products to conquer every style ambition. […]
David Beckham creates HOUSE 99 global grooming brand with L’Oréal Luxe
David Beckham unveils the launch of his first global grooming brand, HOUSE 99, a complete collection of 21 innovative products to conquer every style ambition. […]
Trussardi unveils Uomo The Red – new men’s fragrance
Fragrance brand Trussardi has unveiled the newest addition to the Trussardi Parfums family, Uomo The Red for men. Described as a scent of Italian elegance […]
David Beckham uses tattoos to tell his own life story in new Biotherm film
David Beckham has unveiled the story behind some of his famous tattoos and how they map out his life so far…
MAC taps make-up heroes Kabuki, Kaliardos, Kendal for new collection
MAC Cosmetics called on three make-up artists to help conceive a new collection – MAC Make-up Art Cosmetics, a 50-piece make-up line that will launch on […]
Boyd Holbrook to front new Diesel scent
Diesel Parfums has announced that actor Boyd Holbrook will be the face of its new fragrance for men, to be launched from August 2016.
Biotherm taps ‘swimming’s heartthrob’ to front new Aquapower line
Men’s premium skincare leader, Biotherm Homme taps Italian swimmer Luca Dotto as its new ambassador.
Mr. Burberry fragrance set for 2016 launch
Burberry is hoping a male lover can help in the ongoing turnaround of its beauty business. The British luxury brand will unveil its latest men’s […]
Baldessarini ‘separates the men from the boys’ with new scent
Baldessarini will launch a new men’s fragrance from September 2015 called Baldessarini Ultimate.
NEW: Scrub up well with Clinique
Clinique has launched the “perfect partners for men’s easiest and deepest cleansing yet.” Introducing NEW Charcoal Face Wash and NEW Sonic System Deep Cleansing Brush, […]
Trussardi introduces Blue Land – new spring fragrance for men
Trussardi has unveiled Blue Land, a new fragrance for men which launches in Spring 2015.
NEW launch – 1 Million Cologne by Paco Rabanne
Paco Rabanne introduces 1 Million Cologne, the latest in the 1 Million series of fragrances for men. 1 Million Cologne follows 2013’s 1 Million Intense […]
Tom Ford announces new Noir fragrance
Tom Ford launched Tom Ford Noir Eau de Parfum in 2012, followed by Tom Ford Noir Eau de Toilette in November 2013. In May 2015, […]