Hugo Boss duty free – Duty Free Hunter

HUGO reveals bold new tailoring across new season collections

In its Spring/Summer 2025 global brand campaign, HUGO flips the script on tailoring. Photographed by Dan Jackson under the creative direction of Trey Laird and […]

BOSS teams football, fragrance and fashion at airport events around the world

BOSS fragrances (Coty Travel Retail) has unveiled a series of BOSS cross-category pop-up activations at key airport locations across Europe and the Americas. Beginning June […]

HUGO turns the world BLUE with launch of new streetwear collection

Ready? HUGO is about to give you a whole new perspective. In Summer 2024, a new blue world is making its debut, with denim and […]

BOSS champions the power of understated glamour for Spring/Summer ’24

BOSS’s spring-summer 2024 campaign features a serene collection that channels classic sophistication through the lens of neutrality and versatility. Gisele Bundchen takes to the forefront, […]

Be your own BOSS in Black, White & Camel

BOSS reveals a Fall/Winter 2022 campaign that is centered on empowerment and determination, and being one’s own boss.

New BOSS concept store opens at Frankfurt Airport

Frankfurt Airport Retail (FAR), a joint venture between Gebr. Heinemann and the airport operating company Fraport, celebrates the opening of the new Boss shop in […]

BOSS debuts new logo, collection and campaign with Kendall Jenner, Hailey Bieber, Anthony Joshua and more

Hugo Boss goes for a brand refresh with its BOSS spring-summer 2022 campaign called #BEYOUROWNBOSS.

A new man for a new era: Chris Hemsworth is the global face of BOSS

Chris Hemsworth takes the spotlight as the international face of BOSS, with a new campaign for Spring/Summer 2021. As the brand’s first global ambassador, the […]