Be your own BOSS in Black, White & Camel
BOSS reveals a Fall/Winter 2022 campaign that is centered on empowerment and determination, and being one’s own boss.
New BOSS concept store opens at Frankfurt Airport
Frankfurt Airport Retail (FAR), a joint venture between Gebr. Heinemann and the airport operating company Fraport, celebrates the opening of the new Boss shop in […]
BOSS debuts new logo, collection and campaign with Kendall Jenner, Hailey Bieber, Anthony Joshua and more
Hugo Boss goes for a brand refresh with its BOSS spring-summer 2022 campaign called #BEYOUROWNBOSS.
A new man for a new era: Chris Hemsworth is the global face of BOSS
Chris Hemsworth takes the spotlight as the international face of BOSS, with a new campaign for Spring/Summer 2021. As the brand’s first global ambassador, the […]
Season of Sophistication: Dress to celebrate with two new BOSS fragrances
The festive season is black-tie season. Round off your tuxedo with a fragrance that suits the occasion.
Hugo Boss taps Thor star for new Boss Bottled campaign
Hugo Boss has tapped Chris Hemsworth the Thor actor to front its signature scent in both a new print and TV campaign, set to be […]
Hugo Boss hits the colour button for Autumn
BOSS Hugo Boss makes a bold, colourful impression for autumn-winter 2016 with a new campaign…