The Macallan has launched an 81-year-old whisky called The Reach – believed to be the oldest single malt ever released and priced at £92,000 (US$125,000) […]
The Macallan Harmony Collection Rich Cacao is the first whisky in a new ‘innovative’ series of single malts.
The Macallan has unveiled Concept No. 3, a collaboration with visionary graphic designer David Carson that brings together the worlds of whisky and the visual […]
The Macallan has unveiled the Anecdotes of Ages Collection, an extraordinary art and whisky collaboration with globally renowned British pop artist, Sir Peter Blake.
The Macallan has revealed the next instalment in the iconic series that celebrates the classic advertising campaigns of the brand – Folio 6.
The Macallan has unveiled The Red Collection, a new range of distinguished and rare single malt Scotch whiskies – coming to duty-free at airports in […]
The Macallan have announced a new series of whiskies called Distil Your World. The first edition celebrates the city of London and the series will […]
The Macallan has announced the release of two permanent additions to its Double Cask range of single malt whisky. Joining the existing 12-year-old expression are […]
Taiwan’s Ever Rich Duty Free amps up the consumer engagement in disruptive Asia-first launch for The Macallan Concept Number 2.
Edrington Global Travel Retail (GTR) and Dubai Duty Free partnered to deliver a month-long global exclusive launch for The Macallan Concept Number 2.
The Macallan has revealed the fifth, and final, release from the exquisite Golden Age of Travel series, bringing the brand’s exploration of this fascinating period […]
The Macallan has unveiled Concept Number 2 – a captivating expression that is inspired by the similarities in the creative approaches of crafting whisky and […]
The Macallan recently celebrated the launch of the Taiwan duty free-exclusive Aurora expression with an immersive media event in Taiwan, which utilised 360 panoramic projection […]
The Macallan, the most valuable single malt in the world, today announces the opening of The Macallan Boutique at Heathrow, in partnership with Dufry.
The Macallan Estate is the Whisky Maker’s tribute to their heritage and home. It is an extremely special new single malt containing rare spirit from […]
The Macallan Concept Number 1 has bought a touch of surrealism to Asia as it continues its rollout in Global Travel Retail. To support the […]
The Macallan has launched its first-ever global advertising campaign across TV, cinema and digital channels, underpinning the brand’s luxury credentials and introducing new consumers to […]
The Macallan and Dubai Duty Free partner to deliver global first launch of The Macallan Concept Number 1 Scotch Whisky.
The Macallan has previewed its first ever global advertising campaign spanning TV, cinema and digital centred on a 90-second video.
The Macallan has unveiled the Exceptional Single Cask range – an unprecedented range which invites consumers to explore the diversity of styles of The Macallan, […]