Penfolds has officially opened its newly remodelled permanent boutique at Sydney Airport’s T1 international terminal, featuring the brand’s first global concept design. Now Penfolds largest […]
Penfolds has announced Troye Sivan as its new Creative Partner. The landmark multi-year collaboration will see the cultural phenomenon lead the brand into new creative […]
Penfolds welcomes Lunar New Year 2026 with a global travel activation inspired by the Year of the Horse, bringing its limited-edition Lunar New Year Horse […]
Leading luxury wine brand Penfolds has unveiled its limited-edition Lunar New Year collection to celebrate the Year of the Snake – a symbol of elegance, […]
A festive gifting release for travellers this 2024 holiday season. The exclusive 2024 Holiday Collection by Penfolds, featuring striking checkered gift boxes designed by Creative […]
Grounded in experimentation, curiosity, and uncompromising quality since 1844, Penfolds celebrates 180 years of winemaking excellence with a rare commemorative wine release. The limited-edition Penfolds […]
Penfolds has released its ongoing collaboration with NIGO, the visionary creative director of Human Made, in Copenhagen. The partnership continues with the European Global Travel […]
In a landmark collaboration, Penfolds has unveiled its new Grange by NIGO collectable release at Sydney Airport in partnership with Heinemann Australia.
Penfolds has unveiled its latest shop-in-shop at Changi Airport, Terminal 3, in partnership with Lotte Duty Free. Incorporating innovative digital touchpoints, including the Penfolds Digital […]
Penfolds has unveiled its underwater-themed activation, ‘Venture Beyond 2023’, at Sydney Airport in partnership with Heinemann Australia.
Penfolds has launched its latest Chardonnay blend, Penfolds V, in collaboration with Heinemann Australia.
Penfolds is launching a new accessible AUD$50 range within the duty-free exclusive Cellar Reserve portfolio, aimed at recruiting wine drinkers into the premium wine category.
Leading Treasury Wine Estates brand Penfolds has launched a travel retail exclusive gift pack for Bin 389, presenting the storied Shiraz Cabernet blend often referred […]
The first Penfolds in-airport concept opens at the Adelaide Airport’s new retail and dining precinct.