PRADA reveals ‘Simple Stories’ Fall/Winter collection
The simple, the honest and human, as antidote to the complexity of life. The Fall/Winter 2026 Prada campaign reflects on the women’s and men’s collection […]
PRADA releases Days of Summer 2026 collection
Dreams of summers: idyllic sea visions, within everyday’s urban existence. The Prada Days of Summer 26 collection lives between juxtaposed realities. Featuring Liu Wen, Prada […]
PRADA celebrates the Fire Horse with CNY collection
2026 marks the year of the Fire Horse in the Chinese Zodiac – an occurrence marked once every 60 years in the lunisolar calendar. Known […]
PRADA snaps ‘Image of an Image’ for new season campaign
A perspective on Prada. Re-considering the Spring/Summer 2026 Prada collections by Miuccia Prada and Raf Simons, Prada’s campaign continues to investigate the very nature of […]
‘A Winter’s Tale’ as PRADA heads home for the holidays
Prada Ambassadors Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright and Li Xian embark on a cinematic journey through a snow-covered dreamscape. In the depths […]
PRADA showcases its new Galleria bag with Scarlett Johansson
To celebrate the Prada Galleria, a new campaign directed by Yorgos Lanthimos and starring Scarlett Johansson.
PRADA on the move with new FW25 collections
Pictures in motion – images of free movement. The campaign for the Fall/Winter 2025 Prada women’s and men’s collections by Miuccia Prada and Raf Simons […]
PRADA reveals new ‘Days of Summer’ collection with Kendall Jenner
Placid calm waters, a sense of depth, a ceaseless horizon of possibility. The romance of the Prada Days of Summer collection translates to a dream-like […]
PRADA reveals ‘We, The Snake’ Chinese New Year 2025 campaign
The new Prada campaign for Chinese New Year 2025 celebrates the start of the year of the snake, a powerful source of metaphorical visions.
PRADA celebrates modern elegance in new Holiday 2024 campaign
Explore Prada’s Holiday 2024 campaign, where style and festivity converge at a graceful dinner event.
PRADA reinvents its classic Galleria Bag for summer 2024
For 2024, the Prada Galleria is given new life through intricate embellishments and materials, adding a stylistic edge to an already beloved design. Usability and […]
PRADA releases Re-Nylon 2024 collection with Emma Watson & Benedict Cumberbatch
Prada has unveiled its Re-Nylon 2024 collection with a campaign featuring actors and activists Emma Watson and Benedict Cumberbatch captured by renowned fashion photographer Willy […]
World’s first PRADA ‘holiday gift factory’ debuts at Singapore Changi Airport
The world’s first Prada Holiday Gift Factory debuts in Singapore Changi Airport Terminal 1, Transit Departure Hall from 14 October to 23 November 2023.
PRADA casts Scarlett Johansson as muse for the SS23 Galleria collection
Prada Galleria The Glass Age. A campaign by Alex Da Corte starring Scarlett Johansson to celebrate the Prada Galleria
Prada mixes urban and natural codes in new Linea Rossa collection
Fusing the natural and the urban, the raw and instinctive with the refined and considered, the Prada Linea Rossa Spring/Summer 2023 campaign imagery proposes an […]
Prada unveils new 2023 Hobo bag collection
Discover Prada’s new leather bags – a curvy yet structured shape that recalls archetypal lines.
Prada gets ready to celebrate the Holiday season
The anticipation of an unopened box, the revelation in its unpacking, the joy of giving, the thrill of receiving: the Prada 2022 Holiday campaign celebrates […]
Prada reveals its first fine jewellery line ‘ETERNAL GOLD’
With a campaign starring Amanda Gorman, Maya Hawke and Somi Jeon.
PRADA debuts SUPERNOVA bags in highly-polished Spazzolato leather
Debuted at the Fall/Winter 2022 Prada womenswear show, the Prada Supernova handbag reflects the heritage of Prada, historical and contemporaneous.
Prada opens stunning new boutique at Bangkok Suvarnabhumi Airport
Prada has officially unveiled its newest boutique in Thailand at Bangkok Suvarnabhumi Airport on the 4th floor presenting a collection of bags and accessories for […]