Ray-Ban sends Jennie ‘Back to School’ with new Aviators in Ruby shades
K-pop superstar fronts the Ray-Ban’s “Back to School” campaign.
Ray-Ban unveils latest Ferrari shades on eve of Miami Grand Prix
Just as the excitement rises for the return of Formula One, Ray-Ban decides to unveil its latest Ferrari shades on eve of Miami Grand Prix.
‘Rooted in Harlem. Designed for the world.’ RAY-BAN launches A$AP Rocky collection
Bold. Disruptive. Unmistakable. The A$AP Rocky Collection redefines iconic shapes with a fresh, fierce attitude.
RAY-BAN opens its first boutique at Dubai International
Ray-Ban has opened its first-ever store at Dubai International’s (DXB) Terminal 3. This is the second Ray-Ban store in the world to introduce an engraving […]
Ray-Ban x Lenny Kravitz capsule releases new Reverse sunglasses
Ray-Ban‘s collaboration with Lenny Kravitz marks a significant milestone in the world of eyewear fashion. The Reverse collection, born from this partnership, doesn’t just redefine […]
Ray-Ban debuts new fashion-forward ‘Icons 2024’ campaign
Ray-Ban ushers in a new era with its Icons 2024 campaign, a tribute to the popular sunglasses brand’s enduring legacy and fashion-forward innovation. The advertisements, […]
Ray-Ban ‘defies the norm’ with launch of Reverse sunglasses collection
The Ray-Ban Reverse collection defies convention with an inverted lens design that delivers sharp vision with a disruptive aesthetic.
Ray-Ban and Meta launch Ray-Ban Stories smart glasses at World Duty Free
Meta and Ray-Ban releases the next generation of smart glasses, Ray-Ban Stories. The highly anticipated collaboration brings forward a new way to seamlessly capture, share […]
Ray-Ban celebrates 80th anniversary with new Steven Klein campaign
Eyewear superbrand Ray-Ban turns 80 this year and has begun the celebrations with a new campaign shot by Steven Klein featuring the characters that have […]