Urban Decay taps actress & singer Dove Cameron as face of the brand
Urban Decay has named Emmy Award–winning actress and multi-platinum singer-songwriter Dove Cameron as its latest brand ambassador.
Urban Decay signs up WNBA star Cameron Brink
Urban Decay, the high-performance beauty brand that champions creativity and self-expression, is excited to announce its partnership with Cameron Brink, the dynamic #2 WNBA draft […]
Urban Decay releases She/Hulk makeup collection
Marvel Studios has teamed up with Urban Decay to celebrate the She-Hulk original series with an all-new, on-theme makeup collection.
Urban Decay launches NEW Wild Lash & Wild Greens eyeshadow palette
Wildly lifted volume. Wildly badass pigment. Introducing the new plant-powered, volumising Wild Lash Mascara and Wild Greens Eyeshadow palette.
Urban Decay lands in Hainan duty-free with a Cali-inspired party
L’Oréal Travel Retail Asia Pacific celebrated the launch of the highly anticipated California based makeup brand, Urban Decay, in Hainan, China.
Urban Decay inspire greatness with their new Marvel Studios Eternals Collection
Unleash your powers and channel your inner superhero with this limited-edition capsule collection from Urban Decay in collaboration with Marvel Studios’ “Eternals”.
Urban Decay introduces NAKED Wild West desert-inspired eyeshadows
UD Naked’s first all-vegan formula eyeshadow palette with 12 desert-inspired neutrals, ranging from pale peach, warm brown, and metallic bronze to deep blue-green and soft […]
L’Oréal opens tech-led ‘Beauty Hub’ store at New York La Guardia airport
L’Oréal Travel Retail Americas, in partnership with Marshall Retail Group, has unveiled the Beauty Hub – New York. The store is located inside The Bowery […]
Get ready for Golden Hour: Urban Decay’s Naked Honey is here
Meet the Naked Honey Eyeshadow Palette, the newest addition to the Naked family – raw and sticky sweet, just the way nature intended.
Urban Decay sparkles out loud with new Heavy Metal Collection
Turn up the volume with the Urban Decay Heavy Metal Glitter collection. Whether you’re in the mood for a light or heavy dose of sparkle, […]
Urban Decay reveals Game of Thrones beauty collection is coming
“Game of Thrones” is approaching its eighth and final season this springtime, but superfans can take comfort in the fact that the franchise is being […]
Urban Decay’s treat for travellers who were Born to Run
Dedicated to travellers who like to change their make-up depending on the location where they are, occasion or mood, from Urban Decay – Born To […]
Urban Decay teases Naked Cherry makeup collection launch
With beauty fans still recovering from the news that Urban Decay would be discontinuing its original Naked palette, news of a brand-new Naked has surfaced […]
Sunset vibes for your eyes! Urban Decay launches Lightbeam
Urban Decay has unveiled the perfect, portable ray of golden sunshine for your holidays – meet the Lightbeam Eyeshadow Palette.
Urban Decay drops a new travel beauty essential – Born To Run
If you find yourself packing multiple makeup kits just for one look, Urban Decay’s Born To Run Eyeshadow Palette is your new globe-trotting essential. When […]
Urban Decay launches awesome Heavy Metals Collection
Urban Decay‘s Heavy Metals Metallic Eyeshadow Palette is shadow mayhem in a crushed metal case. Packed into this limited-edition palette are 20 of UD’s most […]
HOT Stuff! UD launches Naked Heat makeup collection
If you thought Urban Decay’s Naked palettes were hot before, brace yourself – because their newest iteration is next level.
Urban Decay launches Naked Skin Shapeshifter
Urban Decay has announced the launch of its Naked Skin Shapeshifter – add this to your duty-free wishlist!
Urban Decay launches collection with artist Jean-Michel Basquiat
Urban Decay launches a new beauty collaboration for summer 2017 – with the work of the late, great American artist, Jean-Michel Basquiat as its design and […]
New Travel Retail Norway store opens at Oslo Airport
Travel Retail Norway has unveiled a new Heinemann Duty Free store at Avinor Oslo Airport.