YSL steps into Spring with a new fresh (or Fraiche) version of its Y for men fragrance. Tracy PowellTracy is the editorial manager of Duty…
Launched in 2006, the L’Homme range by Yves Saint Laurent Beauté has been extended with a new refined and elegant fragrance. L’Homme, Le Parfum started…
YSL has launched a new edition of its best-selling Mon Paris fragrance, Mon Paris Intensément. Watch for it in duty-free stores from February. Tony RichardsonTony…
The Bond villain / Freddie Mercury rock star actor has been tapped as the new face of Saint Laurent’s SS20 Menswear campaign. Tracy PowellTracy is…
A spectacular aircraft-themed YSL Beauté All Hours Airport Pop-up has landed at Japan’s Haneda Airport International Passenger Terminal with JATCO duty free. Tracy PowellTracy is…
YSL’s Opium fragrance empire has grown again with the launch of a Black Opium NEON edition, fronted by Zoe Kravitz. Tony RichardsonTony is the founder…
A Moroccan Eden, symbolizing light, vibrant colors and unique scents, has now become the point of departure for the luxury brand’s latest fragrance, “Atlas Garden.”…
Lancôme, Yves Saint Laurent, Giorgio Armani and Helena Rubinstein take centre stage at the award-winning Hamad International Airport. Tony RichardsonTony is the founder & managing…
Saint Laurent brings Parisian chic to the Unifree Duty Free operated shopping area “The Bosphorus Zone” at Istanbul Airport. Tony RichardsonTony is the founder &…
Zoë Kravitz has launched her lipstick line collaboration with YSL, all shades are named after things she loves. Tony RichardsonTony is the founder & managing…
LIBRE pays tribute to YSL’s most defining and enduring value: Freedom. Freedom to be yourself. Freedom of choice. Freedom to live everything to the full….
Following up with the Saint Laurent Spring/Summer 2019 Campaign, the high-end fashion label heads to the studios for the campaign of its Fall/Winter 2019 Collection….
London-born Pop star Dua Lipa is to follow in the footsteps of Cara Delevingne and Jessica Chastain by becoming YSL Beauté’s newest fragrance ambassador. Tony…
Saint Laurent caused a sensation when it revealed the face of its fall-winter 2019 collection – none other than Hollywood actor Keanu Reeves. The “Matrix”…
Frankfurt Airport Retail (FAR) is bringing the first Saint Laurent Paris boutique to a German airport. The new shop, which spans 70 square metres, presents…
YSL has unveiled a new edition of its best selling Mon Paris fragrance. Mon Paris Parfum Floral is a spring/summer scent with a peach top…
Yves Saint Laurent Beauty presents “Shimmer Rush,” a new makeup collection channeling energy, freshness and shimmer for spring 2019. The collection’s new beauty must-haves are…
YSL’s iconic (and essential) Touche Éclat has a new ‘High Cover’ edition about to land in duty free shops around the world – and this…
Starting 2019 with a bang, Yves Saint Laurent launches a new edition of the Black Opium fragrance, Black Opium Eau de Parfum Intense. Tony RichardsonTony…
Saint Laurent enlists three famous faces from the world of fashion and music for its Spring 2019 campaign. Tony RichardsonTony is the founder & managing…