Charli XCX stars for Saint Laurent in Spring 2026 campaign
Charli XCX just gave vintage glam a moody twist, and Saint Laurent is right there with her. Shot by Glen Luchford, the spring 2026 campaign […]
Saint Laurent stays warm in Marrakech for Winter
Anthony Vaccarello returns to Marrakech to capture the city’s contrasts in a new seasonal vision.
YSL Beauty Light Club touches down at Buenos Aires Ezeiza Airport
Ezeiza International Airport in Buenos Aires, setting a new benchmark for traveller experience in the Latin America region with YSL.
Saint Laurent casts actor Christopher Walken as its frontman for Fall 25
Saint Laurent’s Fall 2025 menswear message arrives in a single, arresting frame: Christopher Walken, shot by longtime house collaborator Glen Luchford. The American actor’s gaze […]
YSL launches BLACK OPIUM GLITTER marshmallow musk scent
Dazzling. Irresistible. The iconic Black Opium bottle wears a new couture silver glitter dress to celebrate the glam of endless nights.
SAINT LAURENT reveals Summer 2024 campaign with Hailey Bieber
Hailey Bieber is back as the face of Saint Laurent’s summer 2024 campaign, striking a pose against urban backdrops that highlight the brand’s sleek and […]
YSL launches MYSLF fragrance with pop-up at Istanbul Airport with Unifree Duty Free
Yves Saint Laurent Beauty has launched its new masculine re-fillable fragrance MYSLF at Unifree Duty Free pop-up store at İstanbul Airport.
Duty Free Americas wows travellers with Clarins, Rabanne and Yves Saint Laurent events
Travel retailer Duty Free Americas (DFA) highlights three in-store ‘wow’ activations in partnership with its luxury fragrance and cosmetics brands Clarins, Rabanne and Yves Saint […]
YSL unveils MYSLF, the new refillable Eau de Parfum by Yves Saint Laurent
MYSLF, the new refillable Eau de Parfum by Yves Saint Laurent.
YVES SAINT LAURENT opens ‘Summer Beauty Oasis’ Pop-up at Paris CDG airport
Yves Saint Laurent Beauty is overtaking Paris Charles de Gaulle airport with its exclusive Summer Beauty Oasis pop-up from June 15th to August 31st , […]
YSL reveals a new Mon Paris Lumière edition for Spring
Yves Saint Laurent’s original Mon Paris fragrance debuted in 2016. Now, a new edition arrives for Spring 2022 – Mon Paris Lumière.
YSL launches Black Opium Eau de Parfum Illicit Green fragrance
An energetic, edgy perfume with a bold spirit.
Saint Laurent shows off new bags of the season in A/W 21 campaign
Sophisticated and sensational, Saint Laurent brings forth its Fall/Winter 2021 Campaign.
DFS celebrates the ‘Best of You’ with new First Class Beauty campaign
DFS Group, the world’s leading luxury travel retailer, is bringing back its First Class Beauty campaign for the seventh year with a month of exclusive […]
Yves Saint Laurent turns up the volume with launch of Y Le Parfum
Y LE PARFUM is a new, more intense version of the men’s fragrance Y from Yves Saint Laurent, set for release in early 2021. The […]
Saint Laurent sizzles with skintight looks for Winter
Saint Laurent gets sensual and skintight in the brand’s Winter 2020 #YSL34 campaign.
L’Oréal opens tech-led ‘Beauty Hub’ store at New York La Guardia airport
L’Oréal Travel Retail Americas, in partnership with Marshall Retail Group, has unveiled the Beauty Hub – New York. The store is located inside The Bowery […]
Lenny Kravitz stars as the new face of Yves Saint Laurent Y fragrance
Rock star Lenny Kravitz has joined his daughter Zoe as a YSL fragrance ambassador – front the new campaign for the brand’s Y fragrance.
YSL LIBRE ignites a new ‘Fiery, Floral’ Intense edition
Yves Saint Laurent has launched a new Intense edition of its best-selling LIBRE fragrance – described as ‘a more carnal, assertive and intrepid version’.
YSL rocks on with new Black Opium limited edition
YSL is launching an new edition of its Black Opium fragrance – titled Black Opium Storm Illusion.