Yves Saint Laurent – Duty Free Hunter

YSL unlocks the party with launch of new BLACK OPIUM PINK GLAZE 🍓

The new strawberry craze fragrance by Yves Saint Laurent. The scent that makes you unlock the party.

Charli xcx signs on as new YSL Beauty ambassador

Charli xcx has been named the newest US Local Ambassador for YSL Beauty, marking a new chapter for the beauty brand as it continues to […]

Saint Laurent stays warm in Marrakech for Winter

Anthony Vaccarello returns to Marrakech to capture the city’s contrasts in a new seasonal vision.

YSL launches Libre Vanille Couture, a new golden limited edition

LIBRE VANILLE COUTURE is a new limited-edition golden delight. A decadently sensual reinterpretation of LIBRE, radiating gold inside and out.

Saint Laurent casts actor Christopher Walken as its frontman for Fall 25

Saint Laurent’s Fall 2025 menswear message arrives in a single, arresting frame: Christopher Walken, shot by longtime house collaborator Glen Luchford. The American actor’s gaze […]

DUA LIPA fronts launch of YSL Libre L’Eau Nue ‘parfum de peau’

YSL Beauty is stepping into the alcohol-free fragrance arena by launching its “Libre L’Eau Nue” Eau de Parfum. Following other perfume houses’ footsteps, this new […]

YVES SAINT LAURENT turns airports red with duty-free launch of BLACK OPIUM OVER RED

To celebrate Black Opium’s tenth anniversary, Yves Saint Laurent Beauté is taking the iconic olfactive signature to the next level with Black Opium Eau de […]

Duty Free Americas wows travellers with Clarins, Rabanne and Yves Saint Laurent events

Travel retailer Duty Free Americas (DFA) highlights three in-store ‘wow’ activations in partnership with its luxury fragrance and cosmetics brands Clarins, Rabanne and Yves Saint […]

YSL MYSLF fragrance launches exclusively in duty-free at Singapore Changi airport

My Scent, MYSLF – Be the first in Asia Pacific to discover the new masculine fragrance by Yves Saint Laurent.

YSL unveils MYSLF, the new refillable Eau de Parfum by Yves Saint Laurent

MYSLF, the new refillable Eau de Parfum by Yves Saint Laurent.

Yves Saint Laurent to release new Libre scent, L’Absolu Platine

Coming to stores in Autumn 2023, a new edition of YSL’s best-selling fragrance, Libre.

Reclaim the Night (at the airport): YSL showcases Black Opium Le Parfum in European duty-free stores

Yves Saint Laurent opens an epic new chapter of Black Opium’s history: Black Opium Le Parfum. Embodied by the magnetic Zoë Kravitz in an exciting […]

Yves Saint Laurent launches Y Eau de Parfum Intense, the new fragrance for men

Y, Eau de Parfum Intense amplifies the signature of Y, the fern accord, perfect contrast between freshness and sensuality. With a new spicy twist thanks […]

Saint Laurent sizzles with skintight looks for Winter

Saint Laurent gets sensual and skintight in the brand’s Winter 2020 #YSL34 campaign.

YSL launches Y Eau Fraiche – a bold, icy cool scent for men

YSL steps into Spring with a new fresh (or Fraiche) version of its Y for men fragrance.

YSL LIBRE fragrance gets set free at Dubai Duty Free

LIBRE, from East to West, the new women’s fragrance by Yves Saint Laurent, is setting Travel Retail and duty-free ablaze.

YSL unveils LIBRE: A new fragrance of freedom

LIBRE pays tribute to YSL’s most defining and enduring value: Freedom. Freedom to be yourself. Freedom of choice. Freedom to live everything to the full. […]

Check in for Beauty: Luxury brands open ‘Grand Hotel’ pop-up at Doha International Airport

Giorgio Armani, Lancôme, Yves Saint Laurent, Ralph Lauren, and Maison Margiela – five iconic luxury brands gathered on the same podium are creating excitement, engagement, […]