Single malt whisky The Dalmore has partnered exclusively with Lotte Duty Free and Singapore Changi Airport, to introduce The Portfolio Series 2025 to the travel retail channel.
The worldwide debut of The Portfolio Series 2025 took place on 1 September, the beginning of a one-month exclusive listing period at Changi that marks The Dalmore’s first ever pop-up at the airport. The collection will be introduced to additional international hub airports from October.
Craft meets creativity The Portfolio Series is a limited-edition collection of red wine cask finished whiskies expertly curated by The Dalmore’s Master Whisky Makers, and each year, thoughtfully interpreted by a chosen creative in collaboration with partner V&A Dundee. This year, The Dalmore has partnered with graphic artist Gabriella Marcella, founder and director of RISOTTO, a leading risograph print and design studio in Scotland.
The Portfolio Series comprises:
· Portfolio Series No.1 (3,595 bottles, £500/US$635) – finished in Bordeaux wine casks, 46.8% AVB
· Portfolio Series No.2 (1,596 bottles, £750/US$952.50) – finished in Châteauneuf du-Pape casks, 46% AVB
· Portfolio Series No.3 (1,014 bottles, £1,000/US$1,270) – finished in select Bordeaux Cabernet Sauvignon casks, 49.7% ABV
Each whisky is non-age statement, of natural colour and non-chill filtered.
A new Changi 1st collaboration
The launch of The Portfolio Series 2025 is being supported by a high-profile outpost activation in T1 Departures Transit, next to Lotte Duty Free’s main store. Running until 12 October, the flagship activation – part of the Changi 1st programme – aligns strategically with the peak period covering the Mid-Autumn Festival, Chinese Golden Week, and the Formula 1 Singapore Grand Prix.
A ribbon-cutting ceremony, attended by special guests from all key stakeholders, took place on 2 September.
As was the case for its predecessor, the launch of The Portfolio Series 2025 is being brought to life through The Dalmore’s award-winning art gallery concept. Visitors to
The Portfolio Series 2025 pop-up will enjoy an immersive retail experience that incorporates whisky tastings and a luxury gift wrapping service.
At the heart of the campaign is a dynamic storytelling approach that incorporates multiple touchpoints, including high-impact digital screens. Beyond T1, digital screen coverage across Terminals 2 and 3 will further leverage visibility and drive footfall throughout the airport.
The launch of The Portfolio Series 2025 is being supported by an extensive omnichannel marketing plan that includes advertising on major platforms such as Ctrip and Grab, to reach Chinese outbound travellers. Additionally, full digital support is being activated via iShopChangi’s social media and online platforms.
Janice McIntosh, Whyte & Mackay Marketing Director for GTR, said: “We are proud to partner with Lotte Duty Free and Singapore Changi Airport as we bring Year 2 of The Dalmore Portfolio Series to travel retail. This Changi 1st exclusive will be unmissable for travellers, who will be the first in the world to see this beautiful new collection, which builds on the momentum The Dalmore is generating in this resilient and growing market.”
