A Masterpiece in the Making. The Dalmore, is once again enchanting shoppers with a stunning exclusive release for Lunar New Year.
The King Alexander III Lunar New Year 2023 Limited Edition is currently available for travelling shoppers with leading retailers – including Lotte Duty Free, DFS, China Duty Free Group, Dufry and Dubai Duty Free – while stocks last and is designed to quench the modern luxury shoppers’ thirst for exceptional products with authentic stories and the perfect gift, whether as a self-treat or for someone else.
Created specifically to celebrate the Lunar New Year holiday, the King Alexander III Lunar New Year 2023 Limited Edition adds to The Dalmore’s Prestige offer which has fuelled the malt category growth by recruiting and trading up modern luxury shoppers. Presented in a special gift box decorated in ornate red and gold, the packaging carries a representation of the lanterns which form a key part of the holiday celebration.
Clarisse Daniels, Head of Marketing Travel Retail & emerging markets, Whyte & Mackay said: “This stunning special pack is guaranteed to attract the DF shoppers who are constantly on the look-out for limited editions and special packs in our channel and The Dalmore, with its impressive collection of rare and exclusive expressions, will continue to drive spend per passenger.”
“This innovation is an important part of our strategy to drive the Prestige category and increase spend per shopper by encouraging them to trade up. The Dalmore has been a driving force in Asia Travel Retail and really resonates with the Asian shopper looking for rare and distinctive gifts. We are working closely with our key customers to make the most of exciting innovation like this and attract the luxury shopper to their stores,” added Micheline Wong Regional Director Asia DF.
The Dalmore King Alexander III Lunar New Year 2023 Limited Edition is available worldwide with Lotte Duty Free in Singapore; China Duty Free Group in Hong Kong and Hainan; DFS in Macau; Dufry at London Heathrow; Dubai Duty Free in Dubai and with Fortier Wines & Spirits at Kuala Lumpur International Airport.
