In celebration of the Lunar New Year and ‘The Year of the Rabbit’, The Glenlivet has launched a travel retail exclusive packaging design. The festive pack highlights The Glenlivet Rare Cask, the finest expression from the Triple Cask Project.
The Glenlivet Triple Cask Project features a unique range and experimental maturation process within The Glenlivet portfolio, centred around the complexities of cask influence. Each product in the range tells a story about how three casks offer more complex and creative flavour combinations. It is an invitation for shoppers to embark on a new perspective and explore the power of creativity across three distinctive single malts. The Glenlivet Distiller’s Reserve, The Glenlivet White Oak Reserve and The Glenlivet Rare Cask.
Matured in hand-selected first filled ex-sherry casks, The Glenlivet Rare Cask expression is released in uniquely numbered small batches, making it the perfect accompaniment for the Lunar New Year celebrations. On the nose there are subtle fruit notes of peaches in syrup, with hints of ginger spiciness. The taste is perfectly balanced, with warm, fruity, orange marmalade flavours and subtle notes of vanilla and liquorice that leaves a long finish with hints of spiciness.
For this special occasion, the limited-edition packaging design features the symbol of the rabbit, as well as highlighting the dynamic and vibrant journey of the Rare Cask liquid, matured over three different types of casks to triple flow, with triple blessings, into the new year.
Lisa McCann, Group Brand Director at Pernod Ricard GTR comments, “We are thrilled to unveil this exclusive packaging design for The Glenlivet’s Rare Cask, which has been developed to invite shoppers to celebrate the Lunar New Year with our most premium expression from the Triple Cask range. The launch aligns perfectly with travel restrictions lifting across Asia, making the new bottle the ultimate gift or addition to any celebration during Lunar New Year celebrations.”
The Glenlivet Rare Cask retails at a RSP of USD$124 (1L) and is available now in select airports and duty-free stores across the world.