The Glenlivet invites passengers to mark their travels with a personalised bottle of Master Distiller’s Reserve Small Batch…
Pernod Ricard Travel Retail Europe has introduced a personalisation service for travellers who purchase The Glenlivet Master Distiller’s Reserve Small Batch. This services offers travellers a unique gift or travel souvenir of the most premium offering in the Master Distiller’s Reserve range.
The Glenlivet Master Distiller’s Reserve Small Batch personalisation service offer passengers a unique way to create a customised gift or collectable travel memento. Travellers can add a name or short message to the bottle’s label at the bespoke gifting station housed within a bespoke barrel, created specifically for the activation.
The Glenlivet barrel also doubles as a tasting table allowing consumers to sample the full Master Distiller’s Reserve range and is a first-of-its-kind activation for the brand. In a journey which began at London Heathrow’s Terminal 5, The Glenlivet personalisation barrel is set to travel between Malt Connoisseur Hubs at London Heathrow’s Terminal 5, 4 and 2, in addition to Glasgow Airport with a limited time at each location.
Commenting on the success of the activation, Kam Duggal, Senior Customer Manager at Pernod Ricard Travel Retail Europe, says: “In the first two weeks of The Glenlivet activation, sales of Master Distiller’s Reserve Small Batch increased significantly compared to previous weeks. This shows that travellers respond very well to personalised product offerings and we look forward to seeing how the activation unfolds in the coming weeks.”
The Master Distiller’s Reserve Small Batch forms part of the Master Distiller’s Reserve range, a signature collection of three, exceptional single malt whiskies. Personalise your own bottle at:
Glasgow Airport from 5th July – 9th August
London Heathrow Terminal 2 from 3rd August- 6th September
The Glenlivet is also celebrating multiple award wins following its success at The International Spirits Challenge 2016. Designed to reward quality and celebrate excellence, The Glenlivet Master Distiller’s Reserve was awarded with a prestigious Gold. The range is a collection of three, exceptional single malt whiskies and is priced from $52 for The Master Distillers Reserve, $75 for The Glenlivet Master Distiller’s Reserve Solera Vatted and $115 for The Glenlivet Master Distiller’s Reserve Small Batch. The range is exclusive to Travel Retail.
