The Macallan has opened its largest boutique in global travel retail and first in China in partnership with China Duty Free Group (CDFG) at Haikou International Duty Free Shopping Complex, the world’s largest duty free store.
The Macallan Boutique in Hainan becomes the fifth to open in global travel retail, alongside boutiques in Dubai International, London Heathrow, New York JFK and Taipei Taoyuan airports.
Bringing the heritage and prestige of The Macallan to life across the world, the overall design concept of The Macallan Boutiques is inspired by the architecture and aesthetics of the brand’s Speyside home.
Situated on Level 1 of CDFG’s recently opened shopping complex, the stunning standalone 100 square-metres space conveys The Macallan’s history and craftmanship through its design concept, with these elements further brought to life by engaging and highly trained Brand Ambassadors who undergo extensive training and brand education. Visitors can explore an authoritative and ever-changing selection of The Macallan, from travel-exclusive core range, The Quest Collection, and boutique exclusives such as Home Collection and Folio, through to prestige bottlings including The Macallan Red Collection and most iconic The Macallan Fine & Rare Collection.
Visitors are greeted at the storefront by a large-scale LED display as well as a bespoke window display which highlights the latest innovative expressions and brand campaigns. The hallmark of The Macallan Boutiques is a stunning, signature oak lattice centrepiece, providing a direct and highly visual connection to the innovative roof of The Macallan Distillery Experience. With the additional store space, the boutique offers new and unique features to enhance the level of engagement and interactivity with shoppers. These include a bespoke-design bar area for shoppers to discover the brand through a guided tasting, and a Heritage Wall featuring curated works of art – the first of which is ‘Spring Green Persian’ a nature-inspired piece by world-famous American glass artist Dale Chihuly. A private consultation room with an intricate ceiling inspired by the waves of the distillery offers a more tailored and exclusive experience.