Toblerone announces the launch of a new, fully traveller-inspired and crafted Toblerone Praline Assorted Gift Box, refreshing its highly successful praline offer. This premium offering is set to redefine gifting and self-indulgence within the travel retail confectionery category.
The original diamond-shaped Toblerone Pralines, which debuted in travel retail in 2024, quickly established themselves as a modern, differentiated treat with exceptional taste. Focusing initially on a milk chocolate variant in a unique gift box, the product resonated strongly with consumers, with 93% of purchasers expressing a desire to buy it again.
The newly launched Assorted Toblerone Pralines deliver a delicious variety, featuring four best-selling flavours: Milk, White, Golden Caramel, and Dark. Each diamond-shaped praline combines a signature Toblerone chocolate shell with a smooth truffle centre and crunchy nougat pieces, delivering the multi-textured experience synonymous with the brand’s iconic taste.
Equally paramount to the product development was the creation of premium packaging that truly stands out. Mondelēz WTR’s packaging R&D team created numerous alternatives, with the top three contenders rigorously tested with international travellers from key nationalities. The result is a striking two-piece golden, tower-shaped packaging that masterfully incorporates Toblerone’s unmissable triangle. Its superior texture and quality create a “wow” effect, proving to be the overwhelming choice across Gen X, Millennial, and Gen Z demographics.
Following the enduring legacy of the 340g milk bar, the new golden tower Praline format marks the birth of a new icon in travel retail.
