Highland based Tomatin Distillery has been offering festive globe-trotters the chance to sample an exclusive selection from their duty free range to celebrate British Airways’ Christmas Whisky Festival at London Heathrow airport.
Passengers in the airline’s Gold Executive Club and First Class lounges in terminals T3, T5 and the T5 Concorde lounge had first taste of the distillers new duty-free range. Tomatin Sales Manager Scott Fraser was on hand to take the lucky travellers through a series of tastings to savour the range and provide information around the production process and cask selection.
Stephen Bremner, Tomatin Sales Director commented:
“Travel Retail is a priority market for us over the next few years so the festival is a great opportunity to get the brand in front of audiences at the departure gates. The majority of customers will have an average dwell time of around 90 minutes which gives us time to promote the brand story to a captive audience.
Single Malt is a very competitive market within Travel Retail so we have developed a range that stands out from the crowd and includes age statement expressions to offer something different to many of our competitors. We’ve had encouraging sales from Belgium and the Nordics so far and we now have our sights firmly set on the UK duty free market.”
The festival takes place from the 1st- 29th December and is available to British Airways customers in the lounges listed above.
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