Beauty and tech industry leader FOREO has announced the opening of their newest travel retail location at Zhuhai Gongbei Arrival Duty Free Shop in Guangdong Province.

Officiated on the 24th May, the newest placement sees the full LUNA 4 collection, the BEAR mini, and the ISSA 3 in their full glory, ready to excite and amaze. With its influential location, FOREO foresees the placement driving business in a strong manner, providing the best display platform for FOREO’s outstanding skin technology in the Great Bay Area.

Boasting more than 100 international high-end fragrance and cosmetics brands on its roster, such as YSL Beauty, L’Oreal Paris, and Versace Beauty, the proportion of first-entry brands at land ports covers more than 50%. FOREO’s new Swedish Beauty campaign takes centre stage amongst other international brands, providing customers with a simple but effective Swedish Beauty routine in a groundbreaking 3 and ½ steps – taking only six and a half minutes.

With that comes the tools of the LUNA 4, the BEAR, the UFO 2, and the ISSA 3. The three and a half devices work holistically to provide an enviable complexion – one that radiates a je nais se quois. Cleansing with the LUNA 4 provides the ultimate base for healthy and happy skin, and the 2-in-1 smart facial cleansing and firming device is tailored perfectly to individual skincare needs, creating a must-have skincare essential for pro-level results at home. The second step in the Swedish beauty routine is the BEAR for lifting – a combination of microcurrent and T-sonic™ pulsations, the BEAR firms the skin for a more youthful and contoured complexion.

The UFO 2, a revolutionary masking device that masks in 90 seconds instead of the traditional 30 minutes, comes with 8 different LED lights to add power to any of the UFO Power Activated Masks to hydrate the skin. To complete the 3 ½ steps, the FOREO ISSA 3 makes its grand entrance – for what better way to complete a perfected beauty routine than with a killer smile? With revolutionary 4-in-1 oral care, the ISSA 3 uses a unique hybrid brush head with bacteria-resistant silicone and PBT polymer bristles. The two work together to massage gums and break down plaque, and bonus – the ISSA 3 is 10,000 times more hygienic than the traditional toothbrush for the ultimate Swedish Smile.

Global Travel Retail Director Gary Leong said “We are beyond thrilled to have successfully penetrated into Gongbei Port, proving another milestone project for the FOREO Travel Retail team. Gongbei Port is an important benchmark for the duty-free economy of the Greater Bay Area, and with full resumption of outbound and inbound tourism between the Mainland, Hong Kong, and Macau, we are indeed looking forward to a very successful H2 of 2023. We thank Zhuhai Duty Free for their strong support and dedication towards making one of our dreams become reality.”

As a pioneer in China’s duty-free business, Zhuhai Duty Free has built a solid reputation for over four decades since its inception in 1980, becoming an influential leader in the port duty-free channel. With the opening of Gongbei Arrival Duty-Free Shop tapped as a landmark project for the group, the strategic placement is located at the land port with the largest customs clearance flow in China. The peak passenger flow has reached 499,000 persons per day, leading to the most dynamic tourism retail market in China. After renovations, the duty-free business area of the arrival duty-free shop at Gongbei Port spans an impressive 3,889 sqm, the latest of land ports in the APAC region.

Zhuhai City is located in the south of Guangdong Province, 36 nautical miles away from Hong Kong in the east and connected to Macau in the south. After the completion of the Hong Kong-Zhuhai-Macau Bridge, Zhuhai became the only city in mainland China to be connected with Hong Kong and Macau by land at the same time. Zhuhai is China’s second largest port city after Shenzhen, with a total of 10 national first-class ports. Zhuhai City also has some islands, and was constructed as the “Island tourism ” model to build Guangdong, Hong Kong and Macau international island tourism resorts.