TUMI, the leading international travel and lifestyle brand, introduces its fourth men’s fragrance, ATLAS [00:00 GMT].
The unique scent celebrates a man’s time to himself. The clock sets back to 0, resetting his focus as he disconnects from the world to reconnect with himself. Finding power in freedom, he retreats on a journey of personal discovery.
Victor Sanz, Creative Director of TUMI says of the scent, “We are so pleased to continue our journey with the addition of our latest fragrance, ATLAS [00:00 GMT]. Continuous sources of inspiration for us are travel and how the world is headed towards an optimistic future. That energy was channeled into the development of a bold and fresh scent. It embodies that optimism and forward-thinking excitement.”
Crafted with the highest quality ingredients, ATLAS [00:00 GMT] is undeniably bold, fresh, and profoundly sophisticated. The fragrance reveals the spirit of a man who chooses his destiny with individuality and determination. ATLAS features a burst of citrus notes from all over the world, including Italian bergamot and Florida grapefruit, while notes of amberwood are balanced by labdanum, geranium, and ginger. The freshness of Haitian vetiver and the smoky feel of Javanese vetiver create the ultimate contrast. Indian sandalwood and moss unfold with great depth.
ATLAS [00:00] TUMI
Top Notes: Italian Bergamot, Florida Grapefruit, Blue Cardamom, Amberwood
Heart Notes: Labdanum, Geranium, Ginger
Base Notes: Vetiver, Indian Sandalwood, Moss
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