Emanuel Ungaro celebrated its 50th anniversary this week, with a party at the Petit Palais in Paris, and launched its La Diva perfume to coincide with the occasion.
Creative director Fausto Puglisi and president Asim Abdullah played host to 600 guests, who were shown a virtual history of the house in images, choreographed and created by Ali Mahdavi and scored by Monarchy, on the wall of the venue. Salvatore Ferragamo Group CEO Michele Norsa introduced La Diva, with the façade of the Petit Palais showing a projection of the new fragrance’s press image, modelled by Charlotte Free. Ferragamo Parfums has licensed the Emanuel Ungaro brand for the fragrance.

Guests included Suzy Menkes, Kristina Basan, Elodie Frégé, Frédérique Bel, Leila Ndabirabe, Zahia Dehar, Estelle Lefébure, Catherine Baba, Laurie Cholewa, Karole Rocher, Blanca Li, Jin Weng, Bojana Panić, Alexia Niedzielski, Elizabeth von Guthman, Axelle Lafont, Prince Wenzeslaus of Liechtenstein, Lola le Lann, César Domboy, Richard Orlanski, Frédéric Taddei, Ariel Wizman, Nicolas and Alexandre Lestrat, Kyle Eastwood, Kamel Ouali, Aure Atika, Isabelle Funaro, Amanda Sthers, Fausto Puglisi, Ali Mahdavi, Benjamin Belin, Manu Katché, Frédérique Lopez, and Sofiia Manousha.

Musical trio LEJ (Lucie, Elisa and Juliette) performed live at the Petit Palais, while Marie-Amélie Seigner took over with her DJ set as guests danced till late into the evening.

The fragrance goes on sale in March, as an eau de parfum in 30, 50 and 100 ml sizes, priced from €39 to €69. The fragrance has top notes of pear and raspberry, midnotes of pink peppercorn, basenotes of honey and vanilla, with a floral heart, enriched with notes of patchouli. Firmenich’s Marie Salamagne created the scent.

PARIS, FRANCE - JANUARY 26:  Atmosphere at the Launch party of the New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France.  (Photo by Victor Boyko/[SOURCE CREDIT for Emanuel Ungaro)
PARIS, FRANCE – JANUARY 26: Atmosphere at the Launch party of the New Fragrance ‘La Diva’ And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France. (Photo by Victor Boyko/[SOURCE CREDIT for Emanuel Ungaro)
The Launch Of The New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro - Cocktail & Performances

The Global Hub for the Global Shopper www.dutyfreehunter.com